linkedin 101 for career services: 5 ways linkedin can help students build a professional brand and...
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LinkedIn 101 for Career Services:5 ways LinkedIn can help students build a
professional brand and land a job
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Agenda
What Is LinkedIn?
Build a Professional Online Presence: Profile
Add Connections with “Warm” Contacts and Alumni
Research Companies & Industries: Company Pages
Help Undecided Students Explore Opportunities
Find Relevant Jobs and Internships: Student Jobs Portal
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64%outside the U.S.
Who Uses LinkedIn?
259M+professionals
2.9M+companies
150+industries
Executives from every
Fortune 500
60K+college and university alumni groups
company
30M+students and recent grads
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Build a Professional Online Presence: Profile
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LinkedIn Profile Sections
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LinkedIn Profile Sections
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LinkedIn Profile Sections
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LinkedIn Profile Sections
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LinkedIn Tips (from Career Services)
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Settings – while you are creating or making significant changes turn on/off activity broadcast
Use your current resume to complete all the fields - organizations, attach projects, skills (keywords), education, websites
Your profile should be concise yet comprehensive
Header and Summary are important
Create a customized profile URL – For personal branding, attach everything on the web to your full name
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1 Professional photo of you alone
2 Headline with area of study and/or career ambitions
3 Keyword-rich summary that includes type of positions student is seeking
4 Inclusion of volunteer activities, internships, and extracurriculars
5 Recommendations from professors, advisors, internship colleagues and supervisors
Profile Tips (from LinkedIn)
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Add Connections with “Warm” Contacts and Alumni
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Add Connections with “Warm” Contacts and Alumni
• Think quality, not quantity - Link with people:• You know from other sources• With whom you’ve had at least 1 meaningful interaction• For whom you could write a recommendation• From whom you could ask for a recommendation• You would feel comfortable introducing to a contact• Who have professionalism, integrity, etc.
• Personalize your invitation message. Explain how you know them or why you want to connect.
• Levels of connection• 1st level – you know them• 2nd level – your contacts know them• 3rd level – your contacts’ contacts know them
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Research Companies & Industries: Company Pages
•
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Research Companies & Industries: Groups
©2013 LinkedIn Corporation. All Rights Reserved.
Help Undecided Students Explore Opportunities
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Utilize the LinkedIn Alumni Toolhttp://linkedin.com/alumni
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LinkedIn Alumni Tool cont’d
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Find Relevant Jobs and Internships: Student Jobs Portalhttp://linkedin.com/studentjobs Ad this link on your career center site!
19©2013 LinkedIn Corporation. All Rights Reserved.
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