lighting for retail

LIGHTING SYSTEM

SISTEM PENCAHAYAAN

AHMAD HAFIZ QIFLI BIN TAUFIK RASHIDI PEGAWAI PENDIDIKAN PENGAJIAN TINGGI

PROGRAM REKABENTUK DALAMANKOLEJ KOMUNITI MIRI, SARAWAK

THE EFFECT OF GOOD LIGHTING SYSTEM

1

2

3

4

6 5

FaCade & shop window

Merchandise on display

Rack / shelves

Counter / cashier

Store floor

Changing room

Different area use different lighting system in order to create certain mood and feel

Facade & shop window

Feel Attraction1

Merchandise on displayFeel Desire 2

RACK / SHELVES

Feel Notice

3

Counter / cashier

Feel Relaxed

4

Store floor Feel Guided5

Changing room

Feel Special6

TYPE OF LIGHTING

lighting that emphasizes an area of or an object in

a room.

This lighting adds to the drama or style of a room

by highlighting certain aspects of a room's

decor.

ACCENT LIGHTING

General, uniform lighting using light fixtures

that distribute the light widely, directly orindirectly.

AMBIENCE LIGHTING

Perimeter lighting is commonly used to contribute to the perception of size and brightness in a store while improving visibility and visual impact at the walls

PERIMETER LIGHTING

Valances are often built into the wall, shelving

unit or gondola. Although primarily intended to

provide light down on the merchandise, they also

can be designed to light up on signage or provide

indirect ambient lighting for the space.

VALANCE LIGHTING

Small or miniature light sources located very close to the objects being displayed, shieldedfrom the customer’s view.

SHELF /CASE LIGHTING

RECAP

RECAP

FEEL ATRACTION AT FACADE & SHOP WINDOW

A GOOD LIGHTING SYSTEM WILL MAKE YOU

FEEL DESIRE AT MERCHANDISE ON DISPLAY

FEEL NOTICED AT RACKS AND SHELVES

FEEL RELAXED AT COUNTER / CASHIER

FEEL GUIDED AT STORE FLOOR

FEEL SPECIAL AT CHANGING ROOM

RECAP

ACCENT LIGHTING

TYPE OF LIGHTING

AMBIENCE LIGHTING

PERIMETER LIGHTING

VALANCE LIGHTING

SHELF / CASE LIGHTING