leveraging the power of social media for recruiting

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Marshall Fenn CommunicationsAugust 28, 2011

Leveraging the Power of Social Media for

Recruiting

Director of Operations

Managing Director

Sales Manager

Select Clients

Why Social Media for Recruiting?

• Recruiting activities are inherently social

• Allows employers to tell their brand story over time

• Earlier engagement = lower cost of acquisition

Shifting Landscape

Why Social Media for Recruiting?

Why Social Media for Recruiting?

Slide 6

Who’s Using Social Media Today?

Who’s Using Social Media Today?

Who’s Using Social Media Today?

Who’s Using Social Media Today?

Slide 10

Social Recruiting Activity Today

Employers are already using Social Media to recruit9 out of 10

87% 55% 47%

How Do We Use Social Media

45% of recruiters acknowledge always researching prospect’s social network presence before an interview

Slide 12

Our Approach to Social Recruiting

• Strategic Framework

• Return on Investment

• Cross departmental engagement

• Objective-based

Building a Social Recruiting Strategy

Slide 14

1 Information Collection

Client Competitors Audience

2 Research & Analysis

4 Social Media Strategy

3 Gap & Opportunity Identification

Communications Brand Operations Channels

Finding Your Social Brand

• Strategy sets the direction• Position the brand where your audience can find you• Be ready for challenges:

– usage policies– risk management– escalation procedures

• Adapt and learn from your audience • Keep the conversation going

Slide 15

Client Case Study: KPMG

Client Case Study: KPMG

Client Case Study:

Why Social Recruiting?

• Brand positioning

• Competitive advantage

• Candidate Quality

• Better efficiencies

Questions?