leveraging the impact marketing suite to drive revenue & engagement for local publishers
Post on 08-Aug-2015
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WEEKLY OFFICE HOURS
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Leveraging The IMPACT Marketing Suite To Drive Revenue & Engagement For Local Publishers
Participation
Type your questions into the chat pane and we’ll address them as we go or at the end of the presentation.
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www.locable.com 2
Today’s Agenda What IMPACT is and why its unique
Why IMPACT is valuable to you as a publisher
How to pitch it to local businesses and what’s in it for you
A quick demo of the Site Builder
www.locable.com 3
Confidential 4
Presence
Prominence
Promotion
Retention
Solving the Right Problems for Local Businesses
Loyalty & Retention
Distribution
Content
Website
Sync
• Email Marketing• Customer Data
• Alliances• Advertising• Automation
• Streamlined Creation• Management
• Creation• Management
• Core Business Data (Identity)
Reimagining 5 Key Activities
Why It’s Valuable to Publishers
High Margin RevenueBorrell Associates: “Agency Services Key To
New Growth”
More value to clients New content sources Reinforces your brand Additional Advertising Revenue
The Importance of an (Effective) Website
A digital storefront for a business, legitimizes Accessible and discoverable by anyone online First point of contact, first impression A customer service platform The foundation of digital marketing efforts
including customer retention/loyalty Fully controlled by the business (unlike social)
Pitching IMPACTDo they have a website, an ugly website, a decent looking website with poor marketing or a great website?
Start with businesses that have a clear need, bundle into existing packages whenever you can.
Create their site in advance, allow them to ‘claim’ the site
Alliances as a Social Network
Leverage Real-World Contacts• Automated Co-Marketing or Co-
Promotion– An entirely new and automated way to
generate referral business
• Relevant for businesses, nonprofits and local orgs
• Creates a “social network” out of individual websites– Automatically distribute content (posts) to
network of allied sites’
• Allows participants to “work together”• A form of “social proof” or endorsement
Pricing & Program
Pilot Program Coming to an End Shortly• Website for Life
– Businesses $999, Non Profits $499
• Post-Pilot pricing will be monthly (no setup fees)
• “Agencies” earn 20% recurring on IMPACT monthly fees– Opportunity for agencies to deliver additional value-added services with
higher price-points and larger margins
• Publisher affiliates earn 100% commission until Membership Fees are covered for initial 3-months
JOIN NOW
Brian OstrovskyCEO, Locable
Brian@locable.com 916.939.2760
Contact us to ramp up your sales activities and build recurring revenue while solidifying your role in the community.
Ready to make an IMPACT?
The IMPACT Marketing Suite has been crafted to meet the real-world needs of local businesses and organizations today and into the future.
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