leveraging content to increase pinterest traffic, presented by tracy baeckler
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SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
Leveraging content to increasePinterest traffic
TRACY BAECKLEREBAY
EBAY: LEVERAGING CONTENT TO
INCREASE PINTEREST TRAFFIC
START WITH THE END IN MIND
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154% YoY Growth
FOCUS ON YOUR PRIMARY METRIC
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ROI Awareness Lead
Generation
Traffic Engagement Perception
KNOW THE PLATFORM
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Imgur Pinterest
IDENTIFY AND CLOSE GAPS
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Pinterest Content Influencer Content Existing Site Content
ITERATE AND INVEST FOR RESULTS
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Content Variants
Optimization Levers
Image Targeting
Copy Bidding Strategy
Category Ad Format
… …
Contact Details:
Tracy Baeckler
Sr. Manager, Social Marketing
ebay
tbaeckle@ebay.com
www.ebay.com
Pinterest.com/ebay
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Learn more about past andupcoming events
SOCIALMEDIA.ORG/EVENTS
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
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