leslie ling stinson - resume · 2 p2& 2&9 pu&9p?9 & &u2 pulu j 9 8l0 u&9...
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LESLIE LING STINSONDIGITAL STRATEGY AND MARKETING ANALYTICS
Education
Radio-Television-Film
Bachelor of Science,
University of Texas at Austin
May 2007
Front End Web Development
General Assembly
Fall 2015
Contact
/in/lstins
/lstins
Skills & PlatformsStrong verbal, interpersonal and
written communication skills
Client-facing communication
B2B, B2B2C, and B2C marketing
SMB to Enterprise campaign
management
Paid and Organic Search: Google
AdWords, Bing Ads, SEO
Paid and Organic Social:
Facebook, Instagram, Twitter,
Pinterest, LinkedIn, YouTube
Website Optimization: Unbounce,
CrazyEgg, Google Optimize
CRM & Email Automation: Pardot,
Salesforce, ActiveCampaign
Social Media Management: Sprout
Social, Spredfast, Brandwatch
Account-Based Marketing: Path
Factory, Engagio, DemandBase
Chatbot messaging marketing
Google Analytics
Microsoft Office
Wordpress
Bizible / Marketo
Call Tracking
HTML, CSS, JavaScript
Social Media & Data Manager
Designed, developed, and presented strategic paid & organic social initiatives
through media planning, publishing, listening, and consistent monitoring.
Led client communication & managed social presence, account health and
editorial calendar for Facebook, Instagram, Twitter, Pinterest and YouTube.
Delivered reporting and data analysis on campaigns, creative, audiences, and
trends to address challenges, identify opportunities and create action plans.
Provided thought leadership & copy direction based on campaign objectives,
brand voice, and best practices to drive engagement across channels.
Senior Strategist, Digital Marketing Apr 2019 - present
Drives enterprise B2B integrated digital strategy across key channels such as paid
& organic search, social, email & referrals to engage prospects through funnel.
Tracks audience behavior to personalize website & ad experiences, and enables
data collection for retargeting, customized content, & refined demand generation.
Conducts experimentation & optimization based on concrete KPI analysis,
marketing lead qualification, and landing page design & copy testing.
Manages attribution & reporting for multiple touchpoints in Salesforce, supporting
lead nurturing throughout pipeline with marketing assets & collateral.
Scales ABM research, events & marketing programs in collaboration with sales.
SEM & Social Media Supervisor Jan 2017 - Oct 2017
Senior Search & Social Analyst Aug 2014 - Jan 2017
Search & Social Analyst Jan 2013 - Aug 2014
Planning, strategy, implementation, and account management of global
enterprise paid search & social campaigns, totaling $500k+ monthly spend.
Maintained client-facing communication to kick off campaign launches, report
performance, detail measurement of KPIs, and deliver actionable insights.
Optimized customer journey by tracking funnel stages, evaluating user behavior,
and A/B testing landing pages & ad copy for custom audiences.
Supervised and onboarded junior analysts & supported the growth of team
through continuous training, partner education, and professional development.
Managed vendor relations and led cross-department collaboration to align
strategy, revenue and client objectives.
Marketing Associate
April 2009 - January 2013
Planned & coordinated events, photo shoots, and brand awareness campaigns.
Managed and developed strategy for social media & email marketing campaigns.
469-556-3805
leslielingstinson@gmail.com
Digital Marketing Manager Apr 2018 - Apr 2019
LIN Digital January 2013 - October 2017
Bakery Agency October 2017 - April 2018
Mutual Mobile April 2018 - present
Experience
Birds Barbershop
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