lerøy general presentation
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Lerøy Seafood Group
www.leroy.no
Hallvard Lerøy AS
1899: Ole Mikkel Lerøen sells his fish at the local fishmarket in Bergen, Norway.
Head office in Bergen, Norway
#1 seafood exporter from Norway#2 global farmer of Atlantic salmon
History - Since 1899
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#2 global farmer of Atlantic salmon#1 Norwegian farmer of fjord trout
•Full range seafood exporter•Fully integrated salmon/trout farmer•Production in Norway and Scotland
220,000 tons of seafood
Lerøy Seafood Group
• 11.5% share of Norwegian seafood export value
• 16.8% of Norwegian salmon export
• 25.4% of Norwegian value added
333
• 25.4% of Norwegian value added salmon export
• Total of 1,883 employees
• Sales and distribution 438
• Production and farming 1,445
• Associates 415 (not consolidated)
”Lerøy in every kitchen”
444
6 000
7 000
8 000
9 000
10 000
Turnover LSG NOK million
555
0
1 000
2 000
3 000
4 000
5 000
1980 1985 1990 1995 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Sales per market 2012
USA and Canada7,0 %
Rest of Europe12,5 %
Others1,0 %
666
EU51,5 %
Asia Pacific11,8 %
Norway16,2 %
More than 70 countries
Sales per product 2012
Whole salmon
43,8 %
Pelagic fish
0,7 %
Others
4,9 %
Shellfish
5,2 %
Salmontrout
8,8 %
777
Processed salmon
28,0 %
Whitefish
8,5 %
Scotland
NorwayNorway
France
Portugal
FinlandSweden
Turkey
North AmericaChina
Japan
Lerøy Seafood Group - Global organization
TheNetherlands
888
Farming
Production
Sales & Distribution
999
Integrated value chain
101010
Farming in Norway
North poleNorway
111111
Company Ownership Licences Mill. smolt 2010 2011 2012 2013Eshare No individuals GWT GWT GWT GWT
Lerøy Midnor AS 100 % 30 9,5 34 000 35 900 34 400 36 000Lerøy Aurora AS 100 % 17 7,5 20 300 18 100 20 000 22 000Lerøy Hydrotech AS 100 % 24 7,0 25 200 26 400 27 500 27 000Lerøy Vest AS 100 % 34 14,2 34 300 34 500 38 700 39 000Sjøtroll Havbruk AS 50,71 % 25 8,4 3 000 21 700 32 900 30 000*)
Production of salmon and fjord trout
121212
**)Total Norway 130 46,6 116 800 136 600 153 400 154 000
Norskott Havbruk AS (UK) 50 % 7,0 13 500 10 900 13 600 12 500
Total 53,6 130 300 147 500 167 000 166 500
Consolidated, farming
Affiliated, farming
*) Acquired and consolidated as from November 2010**) LSG’s share
Atlantic salmon – SupplyTons WFE
Change Change Change Change2009 2010 09-10 2011 10-11 2012 11-12 2013 12-13
Norway 855 700 944 600 10,4 % 1 005 600 6,5 % 1 183 100 17,7 % 1 146 100 -3,1 %United Kingdom 144 800 141 800 -2,1 % 154 700 9,1 % 156 400 1,1 % 140 700 -10,0 %Faroe Islands 47 100 41 800 -11,3 % 56 300 34,7 % 70 600 25,4 % 70 300 -0,4 %Ireland 14 800 17 800 20,3 % 16 000 -10,1 % 15 600 -2,5 % 12 000 -23,1 %Total Europe 1 062 900 1 146 000 7,8 % 1 232 600 7,6 % 1 426 300 15,7 % 1 370 600 -3,9 %
131313Figures as per 25.02.13Source: Kontali
Chile 239 100 129 600 -45,8 % 221 000 70,5 % 364 000 64,7 % 478 400 31,4 %Canada 115 400 118 000 2,3 % 110 000 -6,8 % 123 500 12,3 % 106 700 -13,6 %Australia 32 200 33 000 2,5 % 36 000 9,1 % 36 500 1,4 % 37 000 1,4 %USA 16 400 18 000 9,8 % 18 300 1,7 % 19 600 7,1 % 19 500 -0,5 %Others 2 800 4 500 60,7 % 5 000 11,1 % 8 500 70,0 % 11 100 30,6 %Total America 405 900 303 100 -25,3 % 390 300 28,8 % 552 100 41,5 % 652 700 18,2 %
Total World-wide 1 468 800 1 449 100 -1,3 % 1 622 900 12,0 % 1 978 400 21,9 % 2 023 300 2,3 %
Atlantic salmon - Harvest Quantities Europein tons WFE
2013
2%
-5%
-2%-1%
-3%
-2% -2%
8%
-5%
0%
5%
10%
80 000
100 000
120 000
140 000
160 000
Harvest estimates Atlantic Salmon Europe
141414
-10%
-19%
-9%
-7%
-5% -3%
-25%
-20%
-15%
-10%
-
20 000
40 000
60 000
80 000
2010 2011 2012 2013 Chng 12-13 0-line
Figures as per 04.02.13 Source: Kontali
Atlantic salmon - Harvest Quantities World Widein tons WFE
2013
17%
7%
13%
5%
10%
15%
20%
150 000
200 000
250 000
Harvest estimates Atlantic Salmon World Wide
151515
7%
-5%
2%
-4% -4%
-1%0% 1%
1%
4%
-10%
-5%
0%
5%
-
50 000
100 000
2010 2011 2012 2013 Chng 12-13 0-line
Figures as per 25.02.13Source: Kontali
Lerøy Seafood Group – Processing in EuropeLerøy Aurora
Lerøy SmögenLerøy Fossen
Lerøy Innovamar
Sinkaberg
Lerøy Midnor
Austevoll Fiskeindustri
Brandasundet
Rex Star
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Roede Vis
Lerøy Lyon
Lerøy Alarko
Lerøy Arras
Scottish Seafarm
Core focus areas CSR:
� Sea lice
� Escapes
� Environment
� Medication
� Use of energy/solid fuels, water - CO2 foot print, waste management
� Fish feed
� Food safety� Food safety
� Traceability
� Quality assurance
� Emergency preparedness
� Working conditions
� Health
Quality assurance systems in LSG
Farming Packing Processing
Sale/ distribution
HACCP systemInternal quality systemGlobal GapCustomer spesifications
HACCP systemInternal quality systemGlobal GapBRC
HACCP systemInternal quality systemGlobal GapBRC
HL AS:ISO 9001Global GapMSCCustomer spesificationsCustomer spesifications BRC
Customer spesificationsBRCCustomer spesifications
Customer spesifications
Other distribution:HACCP systemMSCKRAV in SwedenBRC in Malmø
FranceHACCP systemBRCISO 14 000
Product developement
1919
Retail news - Fiks
202020
SANDWICH SLICED SMOKED SALMON
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LERØY FINEST
WHITEFISH
SHELLFISH
SUSHI
25
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Aurora Salmon
Premium Norwegian Salmon
according to Japanese preference
for sushi salmon.
Tailored taste, texture, fat and
marbling.
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marbling.
The fastest salmon to Japan.
- Your Special Treat -
•Based on 200 years of knowledge in fishing and smoking traditions
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•Traditional dry-salting for a firmer texture and better taste
•Use fresh fjord trout from the region
•Local alder wood create a unique taste
•Largest smoke house in Norway.
ALDER WOOD
At Osterøy, Alder has a long tradition of being the perfect type of wood for smoking fjord trout. The wood gives the unique and mild taste to the product. product.
Gently picked out from the local forest at Osterøy. Alder is known for growing in only the best and riches soil, and we believe this also enriches our products.
Fossen Fjord Trout, Smoked & Marinated
The best smoked Fjord Trout! Fossen serves 50 million meals every year!
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Lerøy Fjord Trout
- A Secret Worth Sharing -
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- A Secret Worth Sharing -
• The Rolls Royce of trouts.
• Striking red colour!
• Genetically smaller fish than salmon.
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• Genetically smaller fish than salmon.
• Shorter muscle fiber in the meat compared to salmon mean the fjord trout tastes more tender and velvety.
• Unique origin story. Swimming in water from a Norwegian Glacier.
Lerøy Fjord Trout – Kissed by a Glacier
Photo: F
rode Leikvoll
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Photo: F
rode Leikvoll
Suceeding together
• High service level and long term PARTNERSHIP
• Supply high QUALITY products to overseas markets
• Providing fast and efficient logistic solutions and concepts
• Satisfied customers
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www.leroyseafood.com
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