lee hawksley, exact target - 'digital & e-commerce

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iStrategy Conference 2011: Lee Hawksley, Senior Director APAC, Exact Target, 'How Digital Marketing is Changing the E-Commerce Space' - Keyynote Session-Panel Discussion (Day Two)

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How Digital Marketing is Changing the E-Commerce Space

Lee Hawksleylhawksley@exacttarget.com

<1990 1990s

Direct MailTelephone

1999 2000s 2011TVRadioPrintDisplay

IMEmailDirect MailTelephone

TVRadioPrintDisplayWebsiteSearchOnline Display

IMEmailDirect MailTelephone

TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoWebinarsAffiliate Marketing

Mobile EmailSMSIMEmailDirect MailTelephone

TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsWikisSocial NetworksMobile Web

Addressable VoiceMobile EmailSMS + MMSIM EmailDirect MailTelephone

TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsWikisSocial NetworksMobile WebBehavioralSocial Media AdsVirtual WorldsWidgetsQR Codes

Media [R]evolution

is the new black.

gschott
Build slides to come from Theresa on Monday octo 4th

Why data matters in ecommerce

Where are your customers?

FORECAST FOR GLOBAL ECOMMERCE GROWTH

HOW ARE MARKETERS INVESTING IN DIGITAL?

Find them. Know them.

Love them.Empower them.

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