lecture notes, event management class 2 3-16

Xavier UniversityEvent Management

Lecture NotesFebruary 3, 2016

Jackie Reau

Class Discussion

• Sports Sponsorship

Class Discussion

• Sports Sponsorship– Why should brands sponsor sports teams/events– How can brands use sponsorships to meet business

objectives– How can brands activate their sponsorships– How should brands measure the effectiveness of their

sponsorship

Marketing Plan

Objective: tied to a business objective, sell xx ticketsTarget Audiences: who will buyKey Messages: what do they need to hear to buyInitiatives: how will you communicate, motivate targets to buyTimeline of Activity & Responsible Party: week by week and who will do itBudget: how much will we spendMeasurement: how will we measure success

Marketing Plan for FC CincinnatiHome Match on April 9

Objective: tied to a business objective, sell xx ticketsTarget Audiences: who will buyKey Messages: what do they need to hear to buyInitiatives: how will you communicate, motivate targets to buyTimeline of Activity & Responsible Party: week by week and who will do itBudget: how much will we spendMeasurement: how will we measure success

Group Project

Team #1: Write a Bid to host a Cincinnati FC vs. Germany friendly match at Paul Brown Stadium

-Lanzit, Mohr, Swanson

Team #2: Write a bid to purchase an NBA D-League team to play at Paul Brown Stadium

-Prem, Robinson

Group Project

April 13 Presentation: Group #1

April 20 Presentation: Group #2

Group Project

Review of Olympic Marathon Trials Bid Package as a model for the project

Next Essay, Due Feb. 17

500 word essay as an evaluation of the Flying Pig Marathon as a Top 20 U.S. Running Festival

# of participantsHistory of event

National stature of eventEconomic impact

Charitable mission

No Class Lecture on Feb. 10