lecture notes, event management class 2 3-16
TRANSCRIPT
Xavier UniversityEvent Management
Lecture NotesFebruary 3, 2016
Jackie Reau
Class Discussion
• Sports Sponsorship
Class Discussion
• Sports Sponsorship– Why should brands sponsor sports teams/events– How can brands use sponsorships to meet business
objectives– How can brands activate their sponsorships– How should brands measure the effectiveness of their
sponsorship
Marketing Plan
Objective: tied to a business objective, sell xx ticketsTarget Audiences: who will buyKey Messages: what do they need to hear to buyInitiatives: how will you communicate, motivate targets to buyTimeline of Activity & Responsible Party: week by week and who will do itBudget: how much will we spendMeasurement: how will we measure success
Marketing Plan for FC CincinnatiHome Match on April 9
Objective: tied to a business objective, sell xx ticketsTarget Audiences: who will buyKey Messages: what do they need to hear to buyInitiatives: how will you communicate, motivate targets to buyTimeline of Activity & Responsible Party: week by week and who will do itBudget: how much will we spendMeasurement: how will we measure success
Group Project
Team #1: Write a Bid to host a Cincinnati FC vs. Germany friendly match at Paul Brown Stadium
-Lanzit, Mohr, Swanson
Team #2: Write a bid to purchase an NBA D-League team to play at Paul Brown Stadium
-Prem, Robinson
Group Project
April 13 Presentation: Group #1
April 20 Presentation: Group #2
Group Project
Review of Olympic Marathon Trials Bid Package as a model for the project
Next Essay, Due Feb. 17
500 word essay as an evaluation of the Flying Pig Marathon as a Top 20 U.S. Running Festival
# of participantsHistory of event
National stature of eventEconomic impact
Charitable mission
