learning design for behavior change bh slides
Post on 27-Jan-2015
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Learning design for behavior change
Ron RabinPeter Orton
IBM Center for Advanced Learning
Knowledge gain is not
behavior change.
Behavior
Knowledge Attitude
Albert Bandura
Social Cognitive Theory
Ron Rabin: rabinr@ca.ibm.com
Peter Orton: porton@us.ibm.com
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