learn how to attract millennial...

1

Learn How To Attract Millennial Homebuyers

Presented by Paul Moya

Sponsored By

THE REALITY

WE NOW LIVE IN THE SOCIAL ECONOMY.

#ShiftHappens

Walk Down

Millennial Lane

Buy Into Data, Not Sensationalism.

CHANGE THE INCENTIVES.CHANGE THE RESULTS.

<OpportunitySurvival

“The Safety of The Suburbs”

“The Possibility of The City”

“The Safety of The Suburbs”

“The Possibility of The City”<

A 21ST CENTURY GAME PLANTHE NEW OPPORTUNITY

IN THE NEXT 3 YEARS ROUGHLY 4 OUT OF EVERY 5 HOMES PURCHASED WILL USE

TECHNOLOGY AS THE KEY DRIVER.

OUR EXPECTATIONS ARE HIGH.

#ShiftHappens

Ongoing Value

Curated Insights

Financial Wisdom

Synergistic Relationships

THE SHIFT

THE NEW ROLE OF REALTORS

Find + Discover

Streamline + Synergy

#ShiftHappensSARAH

28 - Marketing Director

“I just set alerts on my phone from Redfin. I no longer need my realtor to

search and find homes for me. But because of that I expect them to be even

better at streamlining the process and giving me the financial knowledge I need

to not mess this up.”

Products

1970s

Service Centric

2000s

Social Centric

Today

<Synergistic HandoffReferral

Rolodex Reputation + Relationships

WE ARE LIVING IN A NEW ERA

THE HOW

What Millennials are shouting for today…

Millennials Browse for the House, But We Buy for the community

YOU HAVE TO OWN THE SPACEExperiences

Culture

People

Location

GET OUT OF MY FACE AND INTO MY CROWD

<Partner in the Process

“Industry Expert”

Instagram Stories

• Morning reading in the beautiful outdoor living space • A short walk to the Fair Trade coffee shop around the

corner • Stop to pick up fruits and veggies at the local Farmers

Market • Quick detour to the dog park with Carter • Head back home to relax from a “tough” day before

dinner at a top Yelp restaurant just 2 blocks away.

#SneakPeak Events

• Create Facebook Live events (with no replay) and show a walk through of ou showing a property BEFORE it goes onto the MLS

• Work to create consistency in your video schedule • This will position you to become the ‘Go-To’ expert in

this community or city

THE MINDSET

Ask How, Not Why

Paul Moya Paul@PaulMoya.com