learn how to attract millennial...
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Learn How To Attract Millennial Homebuyers
Presented by Paul Moya
Sponsored By
THE REALITY
WE NOW LIVE IN THE SOCIAL ECONOMY.
#ShiftHappens
Walk Down
Millennial Lane
Buy Into Data, Not Sensationalism.
CHANGE THE INCENTIVES.CHANGE THE RESULTS.
<OpportunitySurvival
“The Safety of The Suburbs”
“The Possibility of The City”
“The Safety of The Suburbs”
“The Possibility of The City”<
A 21ST CENTURY GAME PLANTHE NEW OPPORTUNITY
IN THE NEXT 3 YEARS ROUGHLY 4 OUT OF EVERY 5 HOMES PURCHASED WILL USE
TECHNOLOGY AS THE KEY DRIVER.
OUR EXPECTATIONS ARE HIGH.
#ShiftHappens
Ongoing Value
Curated Insights
Financial Wisdom
Synergistic Relationships
THE SHIFT
THE NEW ROLE OF REALTORS
Find + Discover
Streamline + Synergy
#ShiftHappensSARAH
28 - Marketing Director
“I just set alerts on my phone from Redfin. I no longer need my realtor to
search and find homes for me. But because of that I expect them to be even
better at streamlining the process and giving me the financial knowledge I need
to not mess this up.”
Products
1970s
Service Centric
2000s
Social Centric
Today
<Synergistic HandoffReferral
Rolodex Reputation + Relationships
WE ARE LIVING IN A NEW ERA
THE HOW
What Millennials are shouting for today…
Millennials Browse for the House, But We Buy for the community
YOU HAVE TO OWN THE SPACEExperiences
Culture
People
Location
GET OUT OF MY FACE AND INTO MY CROWD
<Partner in the Process
“Industry Expert”
Instagram Stories
• Morning reading in the beautiful outdoor living space • A short walk to the Fair Trade coffee shop around the
corner • Stop to pick up fruits and veggies at the local Farmers
Market • Quick detour to the dog park with Carter • Head back home to relax from a “tough” day before
dinner at a top Yelp restaurant just 2 blocks away.
#SneakPeak Events
• Create Facebook Live events (with no replay) and show a walk through of ou showing a property BEFORE it goes onto the MLS
• Work to create consistency in your video schedule • This will position you to become the ‘Go-To’ expert in
this community or city
THE MINDSET
Ask How, Not Why
Paul Moya [email protected]