lean analytics - basics, video & 7 take aways

Lean Analytics18.09.2013

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Let’s make the weba better place!

VISION

WE CREATE WEBSITES & APPS.

SINCE10

YEARS

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Lean AnalyticsAGENDA

-Basics-Video-Take Aways-Hype or Trend?

How can I start?Lean analytics cycle?

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Lean Analytics / BasicsWTF?

Lean?Lean manufacturingLean StartupLean Analytics

http://en.wikipedia.org/wiki/Toyota_Production_System

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Lean Analytics / BasicLEAN STARTUP

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Lean AnalyticsLEAN STARTUP

Go, learnand improve,as fast as possible!

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Lean Analytics / BasicsLEAN STARTUP

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Lean AnalyticsDEFINITION OF LEAN ANALYTICS

“Analytics is themeasurement ofmovement towardsyour business goals.”

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Lean Analytics / VideoWHAT IS LEAN ANALYTICS?

http://www.youtube.com/watch?v=XeR5cMDVfpo

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Lean AnalyticsTAKE AWAY 1: HOW CAN I START?

Depends on your business!But there are frameworks.

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Lean AnalyticsTAKE AWAY 2: IN WHAT STAGE ARE YOU?

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Lean AnalyticsTAKE AWAY 3: WHAT IS YOUR BUSINESS MODEL?

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Lean AnalyticsTAKE AWAY 4: LEAN ANALYTICS CYCLE

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Lean AnalyticsTAKE AWAY 5: HOW CAN I START?

Choose one metric at a time.

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Lean AnalyticsTAKE AWAY 6: TOOLS WE USE AT GUZUU.COM

Google Analytics-> GoalsMixpanel-> Funnels, EventsCustom Reports

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Lean AnalyticsTAKE AWAY 7: LEAN ANALYTICS AIRBNB

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Lean AnalyticsLEAN ANALYTICS

http://de.slideshare.net/JanKnig/lean-analyticsThursday, September 19, 13

Lean AnalyticsLEAN ANALYTICS

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Lean AnalyticsSUMMARY

Go, learnand improve,as fast as possible!Trust your intuition,and prove it with data.Do “lean”.

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Lean AnalyticsHYPE OR TREND

Questions?Hype or Trend? What do you think?

http://netnode.ch/blog/what-is-a-good-webanalytics-metric-worth-to-measurehttp://www.slideshare.net/netnode

I’m on twitter: @lukasfischer

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