leadwurks- lead generation and clients acquisition

Online Lead Generation, Cultivation and Conversion

By Stefano MongardiOnline Marketing Consultant

USAWeb – Leadwurks.it

Topics

• Online lead generation - key to scalability

• The three Cs of success

• Define sales cycle

• Tools & Best practices

(c) Leadwurks.it – Stefano Mongardi

Website

Business Cards

Brochures & Booklets

Price Quotes & Proposals

Your Website

Current Clients

New Prospects

Partners & Resellers

Your Website

Social Media Sites

Search Engines &

Directories

E-Mails

Your web presence is your only 24/7 representative

Online Lead Generationkey to scalability

(c) Leadwurks.it – Stefano Mongardi

Online Lead Generationkey to scalability

• 83% of Internet users are likely to leave a web site if it takes too many clicks to find what they're looking for. According to Forrester Research

• 58% of visitors experiencing usability problems on a web site don't return According to Forrester Research

• $25 billion is lost every year due to web site usability issues According to Zona Research

• The average e-commerce site could increase its sales by 79% with a usability redesign According to useit.com

(c) Leadwurks.it – Stefano Mongardi

Other numbers…

• Online Advertising is projected to grow to $40.5 billion in 2014

• Business spending on video will reach $8.3 billion by 2015.

• B2B firms will spend $54m on social media marketing in 2014

• Email marketing spend will balloon to $2 billion in 2014.

• Social media use in US Companies is expected to increase to 88% in 2012

(c) Leadwurks.it – Stefano Mongardi

Online Lead Generationkey to scalability

• A steady stream of qualified sales leads allows for:

A better yard stick to measure the performance of your marketing campaign (ROI)

Refine and optimize your marketing campaigns to target better leads

Tests the performance of your in-house sales team – a score board Scale your sales revenue business model

(c) Leadwurks.it -Stefano Mongardi

The Three Cs of Lead Generation

Clicks Captures Cultivation

(c) Leadwurks.it -Stefano Mongardi

Clicks

Getting the ClicksOnline Marketing Overview

(c) Leadwurks.it -Stefano Mongardi

Search Engine

Optimization

Social Media Marketing

Pay-Per-Click

Campaigns

E-mail Marketing

Content Marketing

Mobile

Marketing

Getting the ClicksPPC vs. SEO

PPC:• Geo Target• Profile Target• Create Call-to-action ads• See what’s working for your competitors

SEO:• SEO has highly residual ROI long term with stabilized rankings PromotionWorld.com

• Organic results contain higher level of trust and credibility afforded by SEO PromotionWorld.com

• Prolonged SEO life-cycle yields consistent performance in conversion PromotionWorld.com

• Pay-per-click (PPC) costs are rising (over 37% higher from last year to this year) PromotionWorld.com

(c) Leadwurks.it -Stefano Mongardi

Capturing LeadsWebsite & Landing Page Optimization

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Capturing LeadsAdvanced Analytics

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Cultivating LeadsFollow-up!

E-mail

Call

Direct Mail

Promo Item

Re-marketing

Event Invitation

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Define your sales cycle

Introduction

Presentation

Persuasion

Comparison

Popularity & Credibility

Decision

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Automate Follow-ups

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The Web All Covered with USAWeb 360°

(c) Leadwurks.it – Stefano Mongardi

Web LEADS

Web ORGANIC

Web Video

Web Design

Web Solutions

Web 360°

History of Innovations

Recent Recognitions

Official Technology Partners

Contact me for a call or a meeting!

Stefano MongardiOnline Marketing Consultantstefano.m@usaweb.net+39 393 200 4 200www.usaweb.netwww.leadwurks.it

(c) Leadwurks.it -Stefano Mongardi