leadership bootcamp: training today’s marketers to climb the corporate ladder

Themarketingacademy.org.au

The next 45 minutes

• Setting the scene

• 101 of the Marketing Academy

• Sharing the learnings

• Questions

2

todays marketing leaders

commercially astute creative superpowers data analysts powerful people leaders strategists digital gods skilled project managers technology geeks expert communicators consummate influencers social media gurus brand champions planners managers innovators customer insight financial whiz kids ambitious customer

product experts

obsessed driven results focussed self motivated entrepreneurial hungry curious loyal engaging high IQ high EQ left brain right brain responsible accountable better faster sharper… ..

4

What is the marketing academy

5

Leadership the Ed Smith way

6

Leadership on and off the field

7 Source: John Eales

The living leader

8 Source: Penny Ferguson

Removing assumptions

9

Leadership in testing times

10 Source: Major Arthur Denaro

Marketer to GM to CEOs

11 Source: Robert Rietbroek Kimberly-Clark

The 7 steps of changing culture

Dr Rene Carayol

12

Being the first follower

13

“Creativity is the most important leadership

quality for success in business”

14 Source: Dr Ken Hudson lecture

UK Professor, Richard Wiseman, 59 seconds, Think a little - change a lot, Pan Books, 2009, pg. 116.

Magic

Formula

&

15

The Ideas Blitz – 5 step process:

Start

Evaluate

Enhance Action

Connect

Power of 3 tool and Bisociative Thinking

Usual Different

Cafe

Radical

Car Wash

?

What happens here?

16 Source: Arthur Koestler 1964.

How to be a wonderful marketer

17 Source: Professor Mark Ritson

Utilise a business coach to be apart of

the top 15%

18

Results

Actions

Thinking

At Cause/At Effect

Focus

Map

Advanced Questioning

Skills

Mentoring sessions

19

Matt Tapper

National Marketing Director

Lion

Ed Smith

CMO Foxtel

Inese Kingsmill

Director of Communications

Telstra

Andy Bateman

Director

Telstra Business

Quarterly

Monthy

Weekly

Daily

Process People

Big Picture

$$

20

Leadership is the art of accomplishing

more than the science of management

says is possible

Brand turnarounds when others say it

can’t be done

21

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

11,000

12,000

-

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

Tonnes $M

45.0

FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16

NSV CBM Tonnes

+3 value share

+4 volume share

+$.5M EBIT

January 2015 August 2015

Key learning to finish on

22

For more information about the

marcus evans marketing

summit series:

marketingseries@marcusevanscy.com