leader of china’s safety - china kids...

• Sole national trade body for the industry

• More than 5,000 members (brands, retailers, distributors)

• Leader of China’s Safety Standards Committee and Technical Committee for “China Compulsory Certification” (CCC)

• More than 90 years experience in organizing large-scale commercial events

• Organizer of more than 80 trade fares in Cologne and abroad

• 8 trade fairs in China• 5 trade fairs for Kids and

Baby Products worldwide• Organizer of Kind + Jugend

B2B

B2CPERSONALIZEDDIVIDED

True B2B • first three show days only for

qualified trade visitors for focused business environment

True B2C• two more public days

optional for exhibitors with plenty of exciting and crowd-pulling activities

China Kids Expo provides tailor-made concepts for each international exhibitor to

• meet exactly the people they are looking for

• create the particular awareness they need in China

Exhibitors define their

particular target groups

CKE utilizes its

network to organize required target groups

CKE brings

selected target groups right at to the booth

Company Introduction

---latest product

news ---

participation announcement

at CKE

BuyersRetailers

DistributorsWholesalersImportersExporters

ManufacturersMedia

CKE’s significance in China and abroad attracts almost all relevant media representatives from the industry. We organize interview sessions with for all international exhibitors free of charge

Exhibitors get the opportunity to share their expertise or present their products to the audience at the CKE Forum in hall W1 as panelists, keynote speakers or organizers of a show program.

Get in touch and exchange ideas with China’s leading decision makers at the country’s largest gathering of the industry with show program and dinner at the evening on the first day of the show

The China Toy & Juvenile Products Association (CTJPA) offers assistance in issues related to the China Compulsary Certification (CCC) and strong onsite support in case of IPR infringements

96%of all companies regarded their participation as

“successful” or “very successful”

94%of all exhibitors intend to

“likely” or “most likely” participate again in 2016.

China Kids Expo (CKE) is a huge international event and a big gathering of global

important brands and buyers from the baby products industry. It gives us great

help in the promotion and development of our brand in the local market.

- Mr. Steve Liu Combi (Shanghai) Co., Ltd.

“

”

Contact EuropeJulia DegnerTel. +49 221 821-2290Fax. +49 221 821-3908Email: j.degner@koelnmesse.de

Contact ChinaJohannes Mueller-DiesingTel. +86 10 6590 7766 -723Fax. +86 10 6590 6139Email: jo.muellerdiesing@koelnmesse.cn

Your E-Commerce Partner in China

Partnering for Success

04 Who is Netops?

01 What’s a TP?

02 Why do You Need a TP?

03 What Services a TP can Provide?

05 Win-Win Cooperation

Contents

- 3 -

What’s a TP?

- 4 -

TP=Taobao / Tmall Partner

01 What’s a TP

A TP is a service provider offering integrated e-commerce solutions and helping global brands to enter China e-commerce market.

- 5 -

Why do you need a TP?

- 6 -

02 Why do You Need a TP?

The unique EC environment &

Complicated rules of the platforms in

China

Save you a large amount of money

and time

Leave the work to the professionals

- 7 -

What services a TP can provide?

- 8 -

03 What Services a TP can Provide

E-Commerce Strategy

E-Commerce

Operations

Digital

Marketing

Customer

Service

IT

Support

• E-Commerce market

strategy

• Brand positioning

• Market research &

industry analysis

• Multi-platform store

operations

• Product Strategy

• Merchandising

• Online campaign

planning

• Integrated marketing

• Search engine

marketing

• Word of Mouth and

community

management

• Media buying

•Professional pre-sales

& after-sales

customer service

• Around the clock

service

• TP’s own or 3rd party

warehouses and

logistics services

• Coordinating the

bonded warehousing

& logistics

•E-Commerce

technology

• CRM system

• EPR system

Warehousing

& Logistics

- 9 -

Who is Netops?

- 10 -

Leading TP Company Specialized in Baby & Maternity Industry

- 11 -

04 Who is Netops– Basic Info

Founded in July, 2009

Registered Capital 38,000,000 RMB

EmployeeAround 300 employees50% of the staff are shareholders

Turnover 2013, 500M RMB2014, 700M RMB2015, 1000M RMB

ExpertiseBaby & Maternity, Apparel

FinancingJun., 2011, first round angel financing 32M RMBAug. 2014, second round financing 51M RMBJun., 2015, third round financing 100M RMB

- 12 -

04 Who is Netops– Advantages

Core team members from Alibaba; already built up many

top brands

Certified TP company; maintained a good relationship with platforms; know platform

operation rules well

40 million members; members layered in different

specializations to achieve precision marketing & branding

Self-developed CRM system, OA system and E-Commerce ERP

system

Professional Team Platform Resources Membership IT Support

- 13 -

04 Who is Netops– Our Clients

- 14 -

Win-win Cooperation

- 15 -

We treat all our brand relationships as long-term partnerships with a collaborative vision towards a

common goal .

16

Contact Us+86 186 6819 5257

jialong@netopstec.com

http://netopstec.com

1

Alibaba Group

Terry von Bibra

MD Alibaba DACH, Eastern Europe

and Turkey

$25 Billion IPO

2

3

The new

9

Our Mission

4

to make it easy to do business anywhere

Founded in 1999 by 18 entrepreneurs led by

Jack Ma, a former English teacher from Hangzhou,

China.

The founders set out to help entrepreneurs, with the

belief that the internet could level the playing field

and unleash the potential in the country.

Alibaba aims to build the future infrastructure of

commerce and be a company that lasts 102 years.

The early Alibaba team working out of Jack Ma’s apartment in Hangzhou in 1999.5

Alibaba, the world's largest e-commerce marketplace

US$ 485Bn annual GMV in 2016 fiscal year

+10M active sellers

Annual active buyers: 434 million/200 countries

Cainiao Network: 42 million deliveries daily (average)

>1Billion product and service listings

March 31st 2016: RMB 3Trillion Milestone

6

And they help us make history every 11th November…

• In 2015, $14.3 billion sold in 24 hours, +60% growth on 2014

• We set 9 Guinness World Records

• 232 countries participated

• 1/3 of all sales were from international brands

• 69% sold on mobile

• At its peak, we processed 140,000 transactions per second

• A total of 467m orders were generated

2015: $14,3 billion

2009: $8 million

2010: $140 million

2011: $750 million

2012: $3 billion

2013: $5 billion

2014: $9,2 billion

7

8

By 2020, Chinese consumption will have grown by

$2.3 trillion

12,4

4,2

1,3 1,8

2,6

2,3

1,6 0,5

15,0

6,5

3,02,2

U.S. China India Germany

Total

Consumption growth 2015 – 2020Private consumption 2015

9

By 2020 China will be the largest market in the world for

imported e-commerce goods

$21 B

$245 B

2014

2020e

10

There is still plenty of

• Only half of China’s population is on the internet, and half of China’s

internet users shop online.

• Around half of China’s population has limited access to brick and mortar.

• The most popular way to access the internet in China is through a mobile device.

Rural populations are getting online by leapfrogging PC use altogether*.

* Source: CNBC China: Mobile users as of Dec. 2014

China’s rural population now has access

Our marketplaces provide China’s 600 million rural

citizens with access to goods from around the world.

We are currently building 1,000 county-level rural

service operation centers, and 100,000 village-level

rural service centers to better facilitate rural delivery

services throughout China.

11

12

Our Platforms – Our Ecosystem – Our Business

Core Commerce Mobile Media & Entertainment Local Services

Payment & Financial

Services

Logistics

Marketing services

Data Management Platform

Cloud Computing

OTT

Tickets

Enabling businesses to connect and sell directly to hundreds of millions of

consumers across China, Tmall.com has become the largest B2C shopping site in

China

13

Our eco-system enables us to lead in e-commerce (Tmall has >60% market share in China)

Shares of China B2C Online Shopping Websites (Research Jan 2015)

61%19%

1% Tmall JD

Suning VIPshop

Gomei Yihaodian

Dangdang Amazon.cn

Yixun Jumei

Others

14

Amazon.cn

15

Tmall’s Strategic Market Positioning

Add Your Brand

to this Global

Community

Enabling Chinese consumers to upgrade their quality of life

through new brands as well as new product categories.

16

Tmall Global

• 179% YoY growth in the quarter ended Dec. 31, 2015

• Demand for foreign brands underscored by high growth in product categories baby food and baby care, health and

nutritional supplements and personal care products

• Tmall Global offers more than 5,400 international brands from 53 countries and regions

Most Popular Product CategoriesTop Ten Countries Tmall Global

Shoppers Ordered from in 2015Mobile Tmall

17

Partnership Model

Tmall Global Store

Retail or Brand Owner Tmall/Tmall Global3rd Party

Service Provider

• As the e-commerce business

owner, you form the team,

secure marketing resources

and work with your

operations partner to

promote business growth

• IT and Payment

Infrastructure support

• Data & Analytical tools

support

• Traffic & campaign support

• KA service consultation

support (Operation &

marketing campaign)

• Marketing optimization

support (Alimama media

spending)

Cainiao Logistic

• Cross-border solution

systematic facilitator (

working with customs/

warehouse and last mile

delivery partners)

• Logistic Data & analytical

tools support

• Critical e-commerce

operation execution partner.

Provide daily store operation

and optimization service

Baby Food & Products

Household Goods

Electronic Appliances

Beauty and Personal Care

Health Goods and

Health Supplements

18

Top-Categories

Data source: www.analysys.cn

China: Huge Market For Mom & Baby Products, And

Keeps Growing• The 4th wave of new born babies is coming: Big population of 20-30 years old couples preparing to have

babies. GOV promoting two child policy (Oct 2015)

• 0-14 population shows positive growth rate after 2012, and the trend is steady.

• Forecast of China Mom & Baby product retail market reaches 2.3 Trillion RMB (€ 306B) in 2016 andforecasted to grow to 3,1 Trillion RMB (€415B) by end of 2018

2010-2018 China new born population (in 10k) China Mom & Baby Product Retail Market Size

GMV (100MM RMB) Growth Rate

19

In Q1 2016, Mom & Baby products market size will reach 32 Bn RMB

Data source: www.analysys.cn

8,3 10,3

18,8 17,4

21,8 23,5

29,2

26,4 28,5 28,1

32,7 32,7 34,6

0,0

5,0

10,0

15,0

20,0

25,0

30,0

35,0

40,0

Bn RMB

Steady Growth Of China Online Market For Mom &

Baby Products

Tmall.com – Premium Brands

21

Tmall.com – Global Premium Brands

22

Tmall.com – China Premium Brands

23

24

together in China

• Long-Term

• The Right Partners

• Internal Expectations

Team• Local e-commerce Manager

• Build solid partnership with experienced TP

• Be Agile/Fast (promotions, inventory)

• Be Flexible

• Build your brand and customer fans

Operations

• Think Different Business

Some tips

for

success

25

26

Embassy Team: Germany, Switzerland, Austria, Turkey

and Eastern Europe

GermanyAustriaSwitzerlandPolandCzech RepublicSlovak RepublicHungaryRomaniaSloveniaCroatiaBosnia-HerzegovinaSerbiaMontenegroKosovoMacedoniaBulgariaTurkey

11 warehouses nationally covered (exc. Hong Kong, Macao and Taiwan)

Warehouse space 500,000+ square meters totally

50+ cities have next day delivery service. Some cities have the same day delivery service

海南

吉林

辽宁

河北

山东

福建

江西

安徽

湖北

湖南

广东广西

河南

山西

内蒙古

四川

贵州

云南

江苏

浙江

北京

天津

重庆

甘肃

青海

西藏

新疆

黑龙江

陕西

宁夏

TJ

SH

SD

Jinhua

GZ

WH

CD

Suzhou

Tmall Super-Mart Business Model -Put in storage solve the brand warehousing and delivery issue

2016 Strategic Planning

-Become the No.1 supermarket in China within 3 years

LOYALTY

DEVELOPMENT

Win-Win

Service

Business Size

Influence power

VIS

ION

Consumer 1st choice of FMCG Platform

Carefully

Chosen

High-

Quality

Perfection

Service

Variety Fair PriceGood

Service

Up grade

FMCG Brand 1st Choice of Business Partner

① the Fastest Growing and the biggest sales

Platform

② One of the Most valuable Media Platform

③ the Most effective data marketing Platform

De

ve

lop

me

nt

Stra

teg

y

29

Tmall Classic vs. Tmall Global

Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

Store has Chinese business license

Product is stored customs-cleared in Mainland China

• Chinese legal entity required

• Corporate bank account within China and Payment

received in CNY

• Trademark registered in China

• Warehouse within China

• Shipment and delivery within China

Business is located abroad

Product may be imported on a per-order basis

• International legal entity

• Home country bank account and Payment received in local

currency

• Trademark registered in home country

• Warehouse outside China

• Shipping from overseas directly to Chinese consumers

Tmall Global Success Story: Metro

After forming a strategic partnership in September 2015, Metro significantly increased

their sales in China bringing high quality German products to the market.

On Singles Day 2015, Metro sold 2,243,193 liters of milk!

30

We continue to expand internationally

Already buying from all over the world Global Cloud clients Events and Launches

International talent coming to Hangzhou Promoting Country Pavilions Strategic international investments

31

Your Brand on TMall

• Your Store / Your Brand

• Mobile

• Marketing: • OnSite: Search / Promotions

• Youku

• Alimama

• Your Value Proposition32

016Q1 Market Share of platforms for China Online

Market of Mom & Baby Category

2016Q2 Market Share of platforms for

China Online Market of Mom & Baby Category

Tmall 42.6%

Data source: www.analysys.cn

Tmall.com – Pioneer And Premium Platform For Mom &

Baby Products Tmall.com has a 47% share of the Online Mother & Baby category in China

Tmall 47.3%

33

Brand Building

PlatformUni ID Brand Private Data Bank

Smart CommunicationSmart Strategy

Consumer

Segmentation

Touchpoint

recommendationAware Interest

Brand radar (targeted Reach)

Screen takeover (Mass reach)

Loyalty

P4P & Display

Merchandizing

Promotion

Brand zone & Fans party

Purchase

Membership

Marketing Solution – How to work with Alibaba through

Uni marketing

Smart Operation

34

95%+ internet users

性别

年龄学历

职业

消费级别

家庭状况

车房

宝宝

父母

楼盘

常住

天气/空气

短期目的地

省到镇

移动位置

商圈 途径位置

正在位置

作息

时间节点

回溯过程

阶段淡旺季

销量

产地

包装

容量

运输

促销

设计

功能颜色

全网触点

节点媒体

流转链路渠道

关注

搜索

比较

分享

收藏

参与

购

评价复购

评论

机票

关注

搜关键字

美食

旅行音乐

电影

景点

休闲关联购买

When

How

Where

Why

What跨屏

Who

Massive coverage Multi-dimensional depth

Marketing Solution – Uni ID: live data with massive coverage and

depth

35

Flagship storeFans Party

Brand building

platform

A content hub and interactive platform on Tmallwhere brand can engage with consumers and accumulate fan base as well as to drive conversion to purchase, which include 5 modules include picture, follow, gaming, video, H5 and live streaming.

Content, creative and operation managed by brand..

Revenue generation (traffic, conversation, purchase frequency, basket size) and CRM platform that maximize consumers' life value, 3 key components including membership, merchandizing and promotion

Marketing Solution - A Tmall platform supports brand

building and business growth

People Sales

36

37

Logistic Solution

Alibaba Confidential, not to be reproduced or published without the express written consent of Alibaba Group.

China

Warehouse

China

Port

China Bonded

Warehouses

+ Duty & Import VAT

Consolidate Overseas Shipping

+ Custom Clear + China Courier

China Courier

Overseas

Warehouses

Tmall Global

Tmall Global

VAT 70% or (VAT+Consumer tax) 70%

Customs CIQOverseas Shipping

Domestic

Shipping

Overseas Shipping

Custom Clear + China Courier

Tmall Classic

+ Sales VAT

VAT 70% or (VAT+Consumer tax) 70%

Overseas

Merchants

Chinese

Consumers

Consolidated BondedGeneral trade

Tmall Direct Import Store – Where Your Brand Will Be

Placed

38

Tmall ExternalMid-Class

2. Cultivate demand

Re-activation

4. Complementary to Tmall

1. Create demand and new customer acquisition

3. Meet demand

Why Tmall Direct Import – Product Selection Strategy

1. Create demand：exclusive/limited distribution, resolve the availability of what customer want, and great control of the supply chain.

2. Cultivate demand：selected high quality to improve customers' lifestyle, good control of the supply chain

3. Meet demand：already is top SKUs in China, reduce cost and ensure competitive price though direct import, to meet the demand of Mid-

class and maintain price image as well.

4. Complementary to Tmall：Complementary products, compete with retail competitors, to give best shopping and price experience to Tmall

customers.

39

Endorsed

By Tmall

Easy

And

Efficient

Brand

BuildingLow Risk

Benefits

For Brands but More

Why Tmall Direct Import – Brand Connecting With

Consumers Easily

• Advantages for brand engaging middle class consumers with Tmall Direct Import.

– Test your brand or products directly with targeted consumers.

– Promote your brand with low costs in marketing and advertising.

– Tmall endorsement.

– Low efforts on legal process and operation manpower.

– Dedicated logistic and warehouse solutions.

– One-stop solution for brands’ supply chain in China (planning)

40

• TDI Introduction

• Brand Introduction

• China Market Insight

• Agree On cooperation

• SKU, Quantity, Price

• Document Preparation

• Sign Contract & PO

• Sample Checking

• Designate Logistics

• Inspection

• Shipping to Warehouse

• Product Listing

• Product Selling

• Payment

Getting Started – How To Sell With Tmall Direct Import

• Fully Optimized Experience For Brands

– Dedicate Purchasing Team To Work With

– Negotiable Contract

– Sophisticated & Dedicated Logistic Solutions

– Various Big Sale Campaigns (Seasonal, Routine, 11.11, etc)

Initiate Interest Contract & PO Sample & Shipping Sell & Payment

May in different order with pre-sale, etc

41

Brand to

provide

products

Information to

us

PO issued to brand

Backend of the

system

Edit the

detailed page

of SKU

Detailed page of

SKU

SKU

being put

on line

More info shown

on APPManufactory

Overseas

LogisticsOverseas

Warehouse

International

Logistics

China

Warehouse

Inbound Delivery

Chinese

Consumers

Advertising to

Chinese

Consumers

Buy

Getting Started – Work Flow For Selling Products On

Tmall Direct Import

42

Brand Show Case – Hansgrohe

Hansgrohe

• Tmall Direct Import and

Hansgrohe established

strategic partnership with

exclusive made in Germany

products only

• Enable Hansgrohe to

successfully brand awareness

building online to Tmall

customers with Germany

quality but very competitive

price

• Tmall Direct Import working as

exclusive business partner to

provide online brand/products

launching solution

43