lb portfolio book

7

project one Changing Travel Magazine

project two After the Happily Ever After

project three Cowboys & Indians

project four NORDIC Ski Resort

project five Black Star Beer

project six Super Heroes Eat Their Veggies

project seven Let’s EAT

project eight Greeting Cards

project nine Heinz CSR

project ten Logos

9

17

23

29

45

51

61

67

73

81

Table of Contents

8

9

Creative Brief The objective of this project was to design a full-length

magazine targeting young enthusiasts seeking to explore the world while

making a positive difference along the way. Specific targets include those

seeking to travel, the vacation volunteer, missionaries or just the curious adult

seeking adventure. Changing Travel sheds light on many different

organizations all over the globe, what they are doing to make a difference

and how you can get involved.

Changing TravelEditorial Publication

project one

1

10

11project one

12

13project one

14

15project one

16

17

Creative Brief The objective of this project was to create a series of

promotional posters for Pantone, a company that develops ink and color

matching systems so that designers (interior, graphic and web) can match

colors across platforms. To promote the use of Pantone colors, I created

posters using the theme of the Disney Princesses. The goal of this poster series

is to imagine the life of three Disney Princesses, translating their skill sets into

modern day society.

After the Happily Ever AfterPantone Promotional Posters

project two

2

18

19project two

20

21project two

22

23

Creative Brief The objective of this project was to design a full deck

of playing cards using variations of a single typeface. The theme for the

deck of playing cards is Cowboys and Indians, and the selected typeface

is Baskerville. I used the classic American red and blue and accompanied it

with a rich tan to help further the western feel.

Cowboys & IndiansTypographic Playing Cards

project t hree

3

24

25project t hree

26

27project t hree

28

29

Creative Brief The objective of this project was to design a mountain ski

resort that could compete with those found in Lake Tahoe, California.

Nordic Ski Resort is Norwegian inspired and targets young enthusiasts. The

goal of this project was to design the Nordic brand and develop it across all

platforms necessary to further the identity. The sub-brand for this project is

Spro, the village market. It would be located in the main village of the resort

and be the source of fresh fruits and vegetables, like a farmer’s market.

Nordic Ski ResortBranding of a Mountain Ski Resort

project four

4

30

come discover your snow capped dreams

31project four

32

5001 NORDIC DRIVELAKE TAHOE, CA 96161

D 530 584 7000T 800 466 6732

AUSTIN@GONORDIC.COMWWW.GONORDIC.COM

Austin CrayCEO & President

33

5001 NORDIC DRIVELAKE TAHOE, CA 96161

D 530 584 7000T 800 466 6732

AUSTIN@GONORDIC.COMWWW.GONORDIC.COM

Austin CrayCEO & President

project four

34

35project four

36

37project four

38

39project four

40

41project four

42

43project four

44

45

Creative Brief The objective of this project was to reinvent the identity

for an existing beer company, repackaging the beer bottles and six-pack

carrier case. Minott’s Black Star Double Hopped Golden Lager is bottled at

the Great Northern Brewing Company in Whitefish, Montana. In reinventing

Black Star, I wanted to give it a new identity that better represented their

company. Using Montana as my inspiration for the design, I envisioned a

rustic and textured sticker with a simple type box. The goal was to create a

masculine feel, but with qualities that women can find appealing as well.

Black StarBeer Repackaging

project five

5

46

47project five

48

49project five

50

51

Creative Brief The objective of this project was to create an illustrated

children’s book. The goal of this book was to encourage children to eat their

vegetables. By creating each vegetable into a superhero, young children

could be encouraged to eat their vegetables in order to grow up tall and

strong like superheroes. Alongside each Veggie Superhero is a rhyme

describing the entertaining types of adventures each vegetable superhero

does with their super powers, while only using words that begin with same first

letter as its vegetable.

Superheroes Eat Their VeggiesChildren’s Book Publication

project six

6

52

53project six

54

55project six

56

57project six

58

59project six

60

61

Creative Brief The objective of this project was to create an iPhone

app to help people with food allergies. Food allergies are becoming more

common and learning to live with them can be difficult. The goal of this app

is to help the consumer find allergy-friendly grocery items, restaurants and

bakeries and also provide helpful facts and terminology. Let’s Eat would

partner with successful apps such as UrbanSpoon, iCanEat and the iPhone’s

built in map and directions. The inspiration for this app came from my own

personal struggle with food allergies.

Let’s EATAllergy-Friendly iPhone App

project seven

7

62

63project seven

64

65project seven

66

67

Creative Brief The objective of this project was to create a series of

greeting cards for various occasions. Using an illustrative style, the hope is to

explore the use of black and white pen illustrations, displaying the beauty of

clean lines and elegant patterns.

Greeting CardsIllustrations

project eight

8

68

69project eight

70

71project eight

72

73

Creative Brief The objective of this project was to reinvent the

Corporate Social Responsibility Report for Heinz. The goal was to highlight

Heinz’s commitment to giving back and in turn, showcase the positive effect

Heinz is having on local communities and impoverished nations. The redesign

of Heinz’s CSR breaks up the heavy amount of text and supplements it with

photography. The goal was to make Heinz’s CSR more visually appealing so

that consumers would want to read through it and therefore gain a deeper

respect for Heinz as a company.

Heinz CSRCorporate Social Responsibility Report

project nine

9

74

75project nine

76

77project nine

78

79project nine

80

81

1. Snow Ocean Lake

2. EJ Tailoring

3. BP Investments

4. West Jet

5. Black Star Beer

6. Listen Up

7. Let’s Eat

8. Care

9. Pat & Oscars

10. Nordic Ski Resort

11. Spro Village Market

12. Solitude Mountain Resort

logos

LogosProject Logos and Identities

82

83logos

84

85logos

86

87

Thank YouTo all who made this possible.

MaeLin Levine

PLNU Reprographics

PLNU Media Services

Maximo Escobedo

Marla & Gaylon Patterson

Shelly & David Barnes

My Design Girls

Todd Kelleher

Clearstory