larry weintraub's presentation

social

relationshipmedia

marketingengagement

commerce}

:) get it right

decision influence

overviewsocial media nowchallengessolutionsstrategymeasurement{

the spacepecha kucha

brands . innovations . stats . resources

brands

brands

brands

sales up

106%

brands

brands

innovations

innovations

innovations

mobile

innovations

innovations

+18%

-6%

stats

72% Feel a stronger connection

68% Feel better served

74% Have a more positive image

70% More willing to engage

social media impacts brands

stats

64% Improved opinion of company when friend interacts

52% Choose to fan/follow brand to help showcase their

personality online

stats

social media impacts brands

500 MM users / 50% log on daily

60% of FB fans are more likely to recommend after becoming a fan

51% FB fans are more likely to buy the brands they follow

#1 traffic driver

stats

stats

resources

resources

resources

free

$

resources

resources

bam! (6:40 flat)

www.larrywblog.com@lardog2000

me?

challengespeople | knowledge | culture | budget

people | knowledge | culture | budget

solutions

intern? executive?

internal advisor external

people | knowledge | budget

strategy

goals & planbuild | market | convert

measuresales| leads | engagement | benchmarks

thankslarryw@fanscape.comwww.larrywblog.com

@lardog2000