lansing regional chamber of commerce - business education series, november 2016

Lansing Regional Chamber of CommerceBusiness Education Series

11/10/16

ARE YOU (MOBILE) READY

FOR 2017?

IT'S A MOBILE WORLD, WE JUST LIVE IN IT

WHAT I WANT TO COVER TODAY

Do We Have To Be

Friendly?

Evidently, Not in Lansing

Minding Our Mobile

Manners

Prognostications

(Because those have a great track record

right now)

A (NOT SO) LONG TIME AGO IN A (CITY) NOT SO

FAR AWAY…

I WAS IN GRAND RAPIDS. AND

HUNGRY.

I WAS CURIOUS.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

- Google

WE SEEKED…

…AND WE FOUND

64% FAILEDGoogle’s Mobile-Friendly Test

FOR A VARIETY OF REASONS

DO I HAVE TO BE FRIENDLY?

CREDIBILITY-ENHANCING CHART #1

CREDIBILITY-ENHANCING CHART #2

Mobile60%

Desktop40%40K

Searches/second

There Are A LOT of Searches. Most on

Mobile Devices

CREDIBILITY-ENHANCING CHART #3

What People Are Doing on Their Phones

Streaming Radio Social Media Streaming Video Other/Browsing

3HRSTime average

adult spends on a mobile

device/day

And People Spend A LOT of Time on Their

Phones

CREDIBILITY-ENHANCING CHART #4

MINDING OUR MOBILE

MANNERS

MANNER# 1: SPEED UP YOUR SITE

MANNER#2: MAKE IT EASY TO READ

MANNER#3: MAKE CONTENT

FIT

BETTER.

MANNER#4: MIND FAT FINGERS

MANNER#5: BE EASY TO FIND (CLAIM YOUR

LOCAL PROFILE)

WHAT’S ON THE HORIZON?

THE GOOGLE AMP PROJECT

VOICE SEARCH IS ON THE RISE

IT’S NOT JUST MOBILE, IT’S MULTI-PLATFORM

ADVERTISING IS OVER-INDEXED TO TRADITIONAL MEDIA

WEARABLES ARE ON THE RISE

QUESTIONS?

CONTACTt: @jflores1cf: /superwebprose: hello@superwebpros.comw: www.superwebpros.com/welcome The Report:http://sprwb.pro/lrcc-bes The Presentation:http://sprwb.pro/lrcc-presentation