language forms and features

LANGUAGE FORMS AND FEATURES…in advertisements

Task: 1. Name the LFF used in each adertisement2. Explain the “effect” of each LFF, eg: how does

the LFF:a) Creates humourb) Creates a soundc) Attracts the attention of the responderd) Creates images of wealth / trends /

style / hi-tech / beauty

Onomatopoeia

…this creates a sound which echoes the sound of drinking the COKE

PERSONIFICATION and slang

…the personification creates a clever image of the pavement being afraid of the power of the boots. This makes the boots seems extra strong!

PUN(double entendre)

&Assonance

…the pun creates interest because “anything goes” can mean two different things. It can mean you can ‘do’ anything in the shoes and also that you can ‘wear’ anything with the shoes. It’s clever use of language

REPETITION &

pun

…the repetition of “work” and out” creates a pun which is clever and attracts the reader’s attention. “Work-out” refers to the exercise and “work out” refers to achieving success.

ALLITERATION(& ASSONANCE)

…the alliteration is catchy and creates an interesting rhythm to the slogan of the ad.

HYPERBOLE

…hyperbole of “lightest ever” creates the exaggerated idea that the shoe is very, very light in weight

ASSONANCE

…the assonance creates a sound which makes the slogan easy to read and to say. This makes the simple message of the slogan easy to remember.

INNUENDO(double -entendre)

…the pun of “a pair” creates humour because it’s suggesting that “the pair” is not simpley the pair of boots being advertised. The pun also creates masculine, tough and strong image of the people who would wear the boots.

ALLITERATION

…the alliteration is catchy and creates an interesting rhythm to the slogan of the ad.

RHYME& P E RS O N I F I C AT I O N

PUN

RHYME…the rhyme is catchy and easy to remember. The rhyme allows the message to get ‘stuck’ in the reader’s mind.

PUN

SIBILANCE

…the sibilance is catchy and creates a simple and easy sound to the slogan of the ad.

ALLITERATION

RHYME

CONTRAST & ALLITERATION

HYPERBOLE&

ALLUSION