labday2_how to turn guest reviews into revenue_reputize

How to Turn Guest Reviews into Revenue

and the Power of Onsite Feedback

Alexander Krustev – Business Development Manager at

Agenda

• Trivial Pursuit • How to increase revenue with the help of

reviews• The power of onsite feedback• Onsite feedback and OTA reviews• Q&A

• For every one point increase in rating, theodds of being selected increase by 14.2%

• Hotels that increase their review rating by 1 point can increase daily rate by 11.2%

Trivial Pursuit

How to increase revenue with the help of reviews:

• Improve direct conversion/bookings

• Increase OTA rankings

How to improve direct conversion/bookings with the help of guest reviews:

• Website review widgets • SEO / Google Search Stars

How to increase OTA rankingswith the help of guest reviews:

commission

SATISFACTION LEVEL

conversion# reviews

price

cancellations

REPLY TO REVIEWS

“95% chance a guest will return if their issue is resolved prior to departure.”

The Power of ONSITE Feedback

http://www.agilone.com/wp-content/uploads/2014/11/AgilOne-Consumer-Survey-Report.pdf

What if your guests are able to voice their opinion not just via the reception, but by using their personal smartphone at any place in your property.

And to take it further if you or someone from your staff is immediately notified via Email/SMS whenever there is an issue/unhappy guest.

The Power of ONSITE Feedback

POST-STAY vs ONSITE guest feedback

POST-STAY vs ONSITE guest feedback

POST-STAY vs ONSITE guest feedback

POST-STAY vs ONSITE guest feedback

Onsite Reviews Potential

14

Thank you!&

enjoy BERLIN