kreative produktinnovation - materials
Post on 01-Nov-2014
1.411 Views
Preview:
DESCRIPTION
TRANSCRIPT
1Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Ideation
More info: www.innowiz.be
2Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
GamestormingIdeation
Adapted from the book ‚Gamestorming‘ (see slide 8)
3Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Guiding Questions
Opening questionsGoal: get people feel comfortable with the
process of working together, sense of energy & optimism
• How would you define the problem we are facing?
• What kinds of things do we want to explore?
• What are the biggest problem areas?
from the book ‚Gamestorming‘, Page 27-32
4Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Guiding Questions
Navigating QuestionsGoal: summarize key points, confirm that
people agree • Are we on track? • Did I understand this correctly? • Is this helping us to get where we want to
go? • Is this a useful discussion thread? • Should we table this for now and put it on
a list of things to talk about later?• Does the goal that we set this morning still
make sense, or should we make some adjustments based on what we have learned so far?
from the book ‚Gamestorming‘, Page 27-32
5Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Guiding Questions
Examining QuestionsGoal: invoke observation & analysis, make
abstract ideas more concrete, zoom in on a topic
• What is it made of?• How does it work?• What are the pieces and parts?• Can you give me an example of that?• What does that look like?
• Can you describe it in terms of a real-life scenario?
from the book ‚Gamestorming‘, Page 27-32
6Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Guiding Questions
Experimental QuestionsGoal: spark the imagination, reach higher
level of abstraction• What else works like this?
• If this were an animal (plant, machine, etc.), what kind of animal would it be, and why?
• What are we missing?• What if all the barriers were removed?
• How would we handle this if we were operating a restaurant? What if it was a hospital?
• What if we are wrong? from the book ‚Gamestorming‘, Page 27-32
7Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Guiding Questions
Closing QuestionsGoal: move toward commitment, decision,
and action, like coming home: you are tired but you want to end the day with a sense of accomplishment
• People want to know: Where is the artifact? What is finished? What comes next? What will tomorrow look like?
• How can we prioritize these options?• What’s feasible?• What can we do in the next two weeks? • Who is going to do what?
from the book ‚Gamestorming‘, Page 27-32
8Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Empfohlene Lektüre
Gray, Dave, Brown, Sunni, & Macanufo, James (2011). Gamestorming : a playbookfor innovators, rulebreakers, and changemakers. Beijing : O'Reilly, 2011
Bei Vortragenden einsehbar
9Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Empfohlene Lektüre zu Design Thinking
IDEO Human CenteredDesign:• An Introcution• Toolkit• Field Guide
10Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Erfahrungen ausder Wirtschaft
Winsor, J. (Ed.) (2006). SPARK – Be More Innovative ThroughCo-Creation. Chicago, IL: B2 Books.
eLibrary: http://site.ebrary.com/lib/businesstitles/docDetail.action?docID=10091316&p00=spark
Section 1 The TeamSection 2 The CompanySection 3 The Customer
Collection of texts. Easy to read. See chapters1,2,5,6,10 about approaches and methods forgroups
11Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Kreativität unterstützen
Edward De Bono (2008). Creativity Workout: 62 Exercises to Unlock Your Most Creative Ideas. Berkeley, CA : ULYSSES PRESS
Bei Vortragenden einsehbar
http
://w
ww
.inno
vatio
npla
nner
card
s.co
m/D
SC
N00
20r.j
pg
innovationplannercards.comht
tp://
ecx.
imag
es-a
maz
on.c
om/im
ages
/I/91
8l4-
kc2h
L.jp
g
„Ideenrausch“
12Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Kreativität unterstützen
Michalko, Michael (2003). Thinkertoys : a handbook for creative-thinking techniques (2nd ed.). Berkeley, CA : Ten Speed Press.
Michalko, Michael (2003). Thinkpak: A Brainstorming Card Deck. Berkeley, CA : Ten Speed Press.
+
http://creativethinking.net
„This ingenious pack of 56 brainstorming cards was developed to assist people in stimulating their creativity and foster new and different ideas.“
Bei Vortragenden einsehbar
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
© Julian j. Schraderhttp://farm5.static.flickr.com/4098/4830414858_b6dee79f9a_b.jpg
Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
http://www.creativewhack.com/product.php?productid=64
http://www.creativewhack.com
Bei Vortragenden einsehbar
15Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Kreativität unterstützen
IDEO Method Cards Design with Intent Cards
http
://da
nloc
kton
.com
/tool
kit/i
mag
es/c
ardp
ack_
prin
t.jpg
www.designwithintent.co.ukwww.ideo.com/work/method-cards/
Bei Vortragenden einsehbar
16Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Hintergrund / Nachschlagewerk
„The author argues that innovations occur whenpeople see beyond their expertise and approachsituations actively, with an eye toward putting availablematerials together in new combinations. […] Lessfocused on innovations within a corporate setting thanon individual achievements, and more concerned with
self-starting and goal-setting than teamwork […]“
Frans Johansson (2006). The Medici Effect: BreakthroughInsights at the Intersection of Ideas, Concepts, and Cultures. Harvard Bussiness School Press: Boston, MA.
Contents: http://www.gbv.de/dms/bowker/toc/9781422102824.pdf
17Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Hintergrund / Nachschlagewerk
PART I: Group Process and CreativityPART II: Group Creativity in Context
Paul B. Paulus, Bernard A. Nijstad (eds.) (2003). Group Creativity: Innovation through Collaboration. New York : Oxford University Press.
eLibrary: http://site.ebrary.com/lib/academiccompletetitles/docDetail.action?docID=10085239
Contents: http://catdir.loc.gov/catdir/enhancements/fy0613/2002151032-t.html
Bei Vortragenden einsehbar
18Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Hintergrund / Nachschlagewerk
THEME 1: CREATIVITY AND DESIGN THEME 2: ENVIRONMENTAL INFLUENCES THEME 3: INNOVATION AND ENTREPRENEURSHIP THEME 5: METATHEORIES OF CREATIVITY THEME 6: PERSONAL CREATIVITY THEME 7: STRUCTURED INTERVENTIONS
Tudor Rickards (Ed.) (2009). The Routledge companion to creativity. London : Routledge.
Contents: http://catdir.loc.gov/catdir/toc/ecip0818/2008021055.html
Bei Vortragenden einsehbar
19Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
WWW-Quellen
CreaJour (Deutsch): Glossar, Prozessmodelle, Techniken, Werkzeugsammlunghttp://www.creajour.de/methodisches/
„Enzyklopädie über Kreativität“ (Deutsch): Process,
Techniken, Gebrauch, Einschränkungenhttp://creapedia.com
http://nw.vibss.de/management/zukunftskompetenz-ideenfindung-im-sportverein/methoden-datenbank-kreative-ideenfindung/meki-methoden-datenbank-kreative-ideenfindung/
„Methoden-Datenbank kreative Ideenfindung“ (Deutsch)MEKI
20Kreative Produktinnovation - Zusammen, nicht allein! | Ullrich & Graf | Hamburg, 09. Januar 2012
Wissenschaftliche Quellen
Ideation und kreatives Problemlösen:Harris, P., Johnson, R.: Creative Problem Solving in the New Millenium.
Journal of the American Dietetic Association. 99, A20 (1999).Liu, Y.-C., Chakrabarti, A., Bligh, T.: Towards an “ideal” approach for
concept generation. Design Studies. 24, 341-355 (2003).Strickland, B.B. ed: Divergent Thinking, Gale Encyclopedia of
Psychology. Gale : Detroit (2001).West, M.A.: Sparkling fountains or stagnant ponds: An integrative model
of creativity and innovation implementation in work groups. AppliedPsychology-an International Review. 51, 355–386 (2002).
Williamson, P.K.: The creative problem solving skills of arts and sciencestudents--The two cultures debate revisited. Thinking Skills and Creativity. 6, 31-43 (2011).
top related