krafts
Post on 26-Jan-2015
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INTRODUCTION Kraft Foods, Inc. is the largest
confectionery, food, and beverage corporation headquartered in the United States and the second-largest in the world (after Nestlé SA). It markets many brands in more than 160 countries.
The company is headquartered in Northfield, Illinois, a Chicago suburb. Its European headquarters are just outside Zürich, Switzerland.
CEO-Irene Rosenfeld
SOME OF THEIR BRANDS……………..
SOME OF THEIR PRODUCTS
IN THE FORTUNE 500-2010 LIST RANK 53 REVENUES:$ 40386 MILLIONS PROFITS: $ 3021 MILLIONS
LATEST ACQUISITION
STRATEGIC MANAGEMENT IN KRAFT FOODS PORTFOLIO STRATEGY-
SUSTAINABLE COMPETITIVE ADVANTAGE, SCALE AND FOCUS
NEW PRODUCT GROWTH STRATEGY-FEWER, BIGGER AND BETTER
GLOBALISATION STRATEGY- ENTERING EMERGING MARKETS
GROWTH STRATEGY-LONG TERM GROWTH
THANK YOU!!!!!!!
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