INTRODUCTION Kraft Foods, Inc. is the largest

confectionery, food, and beverage corporation headquartered in the United States and the second-largest in the world (after Nestlé SA). It markets many brands in more than 160 countries.

The company is headquartered in Northfield, Illinois, a Chicago suburb. Its European headquarters are just outside Zürich, Switzerland.

CEO-Irene Rosenfeld

SOME OF THEIR BRANDS……………..

SOME OF THEIR PRODUCTS

IN THE FORTUNE 500-2010 LIST RANK 53 REVENUES:$ 40386 MILLIONS PROFITS: $ 3021 MILLIONS

LATEST ACQUISITION

STRATEGIC MANAGEMENT IN KRAFT FOODS PORTFOLIO STRATEGY-

SUSTAINABLE COMPETITIVE ADVANTAGE, SCALE AND FOCUS

NEW PRODUCT GROWTH STRATEGY-FEWER, BIGGER AND BETTER

GLOBALISATION STRATEGY- ENTERING EMERGING MARKETS

GROWTH STRATEGY-LONG TERM GROWTH

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