known seo. no seo - a more powerful approach to seo

No SEO, A More powerful way to do SEO with WordPress

Annkur P Agarwal

@annkur #SeoMeow #WCMumbai

#SeoMeow #WCMumbai

Known SEO. No SEO.

I AM

• Naam: Annkur P Agarwal• Kaam: Co-founder – PriceBaba.com• Alumni – 500 Startups• Blogging @ annkur.com (now responsive)• Volunteer @ HeadStart Network• Twitter @annkur• Email annkur@pricebaba.com• SuperPower: I design the best ppt you ever saw ;)

I Am Not

Not to be mistaken for

Harsh Agarwal aka @denharsh aka the SEO guy!

The differences are plenty … but most importantly

Image via Facebook / Harsh Agarwal

THIS

Image via Facebook / ShoutMeLoud

• Local• Content• Value• Memorable• Real love

Image via newHDwallpapers@annkur #SeoMeow #WCMumbai

SEO

What do we know about it?

@annkur #SeoMeow #WCMumbai

Okay, Give Me SEO Tips

@annkur #SeoMeow #WCMumbai

Why Are SEOs So Popular?

Why are the folks related to SEO so popular?

@annkur #SeoMeow #WCMumbai

Search Engine

• What Is It?• Why Do Search Engines Exist?

@annkur #SeoMeow #WCMumbai

Gulab Jamun

@annkur #SeoMeow #WCMumbai

Search Engine

• Is the middle man• It is supposed to let the user find something

they are searching for• Do you remember that stranger who sent you to

nandoo halwai? • Though! On the web the stranger is sticky

on a separate note - difference between searching and finding http://bit.ly/wcmum007

@annkur #SeoMeow #WCMumbai

How Did Our Stranger Know Nandoo Halwai?

• (S)he tried the Gulab Jamuns himself?• (S)he overheard many people talking about

Nandoo?• (S)he saw a rush at that shop?

@annkur #SeoMeow #WCMumbai

But What If You Liked Sambhoo Halwai More?

Image source http://ayummygreenworld.wordpress.com/2012/12/23/kesariya-gulab-jamun/

So what did the stranger think?

What could be the reasons he sent you to Nandoo?

@annkur #SeoMeow #WCMumbai

So back to our koschenBut What If You Liked Sambhoo Halwai More?

• How will the stranger know that? • How will the stranger tell you what to go for

Nandoo or Sambhoo? • What if Nandoo’s quality deteriorated over

time? How will the stranger advise you better?

@annkur #SeoMeow #WCMumbai

You will never know what are the assumptions, experiences &

preferences that prompted the stranger to send you to Nandoo.

Lesson:There are more factors affecting SEO

than you can imagine. @annkur #SeoMeow #WCMumbai

The SEO Lie

• I acquired 1.2 million unique visitors / month sometime back

• Q: how much money did I make?

@annkur #SeoMeow #WCMumbai

The SEO Lie

• So 10 people, after a spending of INR 50L, consulting from top business folks In India and Silicon Valley and we make …

• INR 1.25L / month. Good enough? Pure SEO + Ads income.

• NOT WORTH IT!

@annkur #SeoMeow #WCMumbai

Ideally

Ideally SEO compliments a good business

@annkur #SeoMeow #WCMumbai

Some Technical

• Site Speed • Bounce Back• Page Rank / Authority / Backlinks / Citations• Click Through Rate• Returning Visitors & Direct Traffic• User Interaction / Time Spend / PVs

@annkur #SeoMeow #WCMumbai

Good SEO Practices

• All of the above technicals that can affect your SEO can be directly tied to user experience & traditional marketing for your product / service

SEO is the means to reach an end goal, not the original purpose.

@annkur #SeoMeow #WCMumbai

Search Result Page

Ideas? (Why NO SEO!)

• Why Site Speed & How to improve it?• Why care for bounce back? How to …• Backlinks Why, How? • CTR – Why? How?• Returning Visitors? How?• User Interaction? Why? How?

@annkur #SeoMeow #WCMumbai

Some Common Mistakes

• Anchor Text Abuse• Tag cloud / Category – Wordpress• Comment Spam (both ways)• Meri Site aur Meri Site, I scratch my own back

@annkur #SeoMeow #WCMumbai

Innocent Mistake

All I wanted to do is share your content to my 4500+ twitter followers.

@annkur #SeoMeow #WCMumbai

Must Do

• Go on the ground and see how actual users use your site. On what devices and how do they navigate.

• Mobile is huge. For PriceBaba 51% traffic is now mobile web. Don’t screw that up, usability would be a bigger factor when considering SEO for mobile.

@annkur #SeoMeow #WCMumbai

Do consider

• Schema.org – structured results – helps search engine read your content in context, show better search results

@annkur #SeoMeow #WCMumbai

Request

• Give up the obsession with backlinks

• It is very important. But you don’t need Backlinks

you need….?

@annkur #SeoMeow #WCMumbai

• YOU NEED A SCALABLE BACKLINK STRATEGY. And that cannot be gamed.

@annkur #SeoMeow #WCMumbai

No SEO / OFFLINE SEO

• Consider Doing NO SEO.

• Everything you do online and offline is SEO.

• Good Product + Good Marketing = Good SEO

• Even Advertising Builds Your SEO

• Think, Would Annkur (me) want to rank #1 on Google for “Annkur” or Google would want me to rank #1 for my name?

@annkur #SeoMeow #WCMumbai

Remember this?1994 - 1996

Think of your offering as in the real world!

Questions?

@annkur aka the PriceBaba!

#SeoMeow

NETWORKING