kirsty fruin brief 4
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7/30/2019 Kirsty Fruin Brief 4
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The Its Nice That Creative Lottery is a three week na-
tionwide University campus tour where Creative Lottery
tickets are given out to students. Each student is given the
opportunity to win an iPad by simply entering their unique
code online at www.itsnicethat.com.
Creative Lottery
Each ticket has a concealed code; the user is required to
tear open the perforated strip in order to reveal their
personal code. This incorporated element of interaction will
excite the user and engage them in the process.
Codes will be generated using the following number and
letter coding system:
i n t 1 2 3 4 c l
(Its Nice That 1 2 3 4Creative Lottery)
Kirsty Fruin: OUGD303 Brief 4
D&AD: Its Nice That (1/4)
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By directing recipients of the Creative Lottery tickets to
the website to enter their code and potentially win an iPad,
Its Nice That is being publicized and more users will visit
the website. Once on the website, recipients will be inclined
to engage with Its Nice That.
The recipients can also access the code entry site on tab-
lets, phones and other devices. Thus making it as easy as
possible for recipients to visit the Its Nice That website.
The CMYK colours of the printed tickets are translated
through to RGB in order to u se the same colours on
screen as in print. The pattern is made up of the potential
number and letter code combinations.
Creative Lottery Facebook, Twitter and Tumblr accounts
will be active during the three weeks in order to create
awareness of the event through social media. This will ena-
ble Its Nice That to post updates on the tours location and
remind recipients to enter their unique code online.
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Enter
CreativeLottery
@intcreativelottery
intcreativelottery
#intcreativelottery
Kirsty Fruin: OUGD303 Brief 4
D&AD: Its Nice That (3/4)
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Kirsty Fruin: OUGD303 Brief 4
D&AD: Its Nice That (4/4)The Its Nice That Creative Lottery tour will visit 17 of the
UKs top Art and Design Universities for three weeks. As
the map shows, one coloured ticket will be given out during
each week.
Its Nice That Creative Lottery ags will travel in the van
and be popped up at each University location the tour visits
in order to create a visual presence at the destination.
Its Nice That Creative Lottery t-shirts will be worn by
the tour staff to create visual awareness of the event. The
t-shirt designs demonstrate how the number and letter
combination pattern can be translated through to surface
pattern design.
The Its Nice That Creative Lottery team will travel the
country in a VW tour bus. The same pattern will be applied
to the vehicle in order to create visual consistency and
allow the vehicle to be easily recognised as it travels the
country.
Creative
Lottery
Creative
Lottery
Creative
Lottery
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