key findings from passle's content marketing report on the top 50 uk accounting firms
Post on 16-Feb-2017
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KEY FINDINGSof Passle 's research into the contentmarketing habits of the top 50 UK
Accounting Firms in 2015
3,294 514THE NUMBER OF BLOGSPRODUCED BY THE TOP 50
UK ACCOUNTING FIRMS IN 2015
THE AVERAGE WORD COUNTPER BLOG POST
BLOGS VS TWEETS
THE TOP 50 UK ACCOUNTING FIRM PRODUCEDAN AVERAGE OF 2 .17 TWEETS PER STAFF IN 2015 ,
COMPARED TO 0 .29 BLOGS .
THE AVERAGE TWITTER ACCOUNTHAS 2 ,499 FOLLOWERS
74% OF ACCOUNTING FIRMSMAINTAIN A FACEBOOK PAGE ,WITH AN AVERAGE OF 461LIKES .
74%
100%EVERY ACCOUNTING FIRM HASA LINKEDIN COMPANY PAGEWITH AN AVERAGE OF 3 ,344FOLLOWERS .
vs
60%OF ACCOUNTING FIRMS
HOLD A YOUTUBE/VIMEO ACCOUNT ,THOUGH ONLY A THIRD OF THESE FIRMS
ACTUALLY USE IT .
ACCOUNTING .RANKMYFIRM .COM
FIND OUT HOW YOUR FIRM COMPARES TO THETOP 50 .
REQUEST A FREE PERSONALISED REPORT AT
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