ken + barbie
Post on 20-Jan-2015
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Mattel’s Digital Campaign:
Barbie & Ken Reunite?
Mattel launched it’s new campaign
January-February 14th 2011
Campaign created by:Ketchum Public Relations
+Mattel internal Marketing
Team
Mattel’s Campaign
Barbieandken.com Featured the Love O meter
Facebook Foursquare Twitter YouTube
www.BarbieandKen.com
• 5 million page views
• Hundreds of thousands voted
Social Media :
Billboards in LA and NY to profess Ken’s love for Barbie
Mattel’s Campaign was a huge success
Barbie’s Facebook page experienced a
34% increase in fans(currently 2,213,158)
& 200% increase in engagement, through
comments, likes and shares.
Just like Peanut Butter and Jelly or Fred and Ginger, Barbie® and Ken® have been synonymous with the most iconic and beloved pairings of all time.
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