kelly's pio role/function

Emergency Public Information&

Joint Information CentersPresented by the

California Emergency Management Agency

Wednesday, April 13, 2011

State FedsCity County

Police Fire

Joint Information System

On the same page

Yournamehere

SchoolsPublicWorks

AnimalServices

HealthDept

MilitaryPrivateIndustry

AirportsTransitHospitals

Wednesday, April 13, 2011

What’s the purpose?

It allows you to...

‣ Get the RIGHT information

‣ to the RIGHT people

‣ at the RIGHT time

‣ so they can make the RIGHT decisions and act

Wednesday, April 13, 2011

Wednesday, April 13, 2011

Bene!ts‣ Consistent messaging

‣ Central working facility

‣ Single, recognized source for official info

‣ Enhanced information sharing

‣ Pooled resources (staff and equipment)

‣ Coordinated delivery of the message

Wednesday, April 13, 2011

Joint Information System

Field PIO

Incident Command

Emergency Operations Center

News Organizations

JOINTINFORMATION

CENTER

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JIC StructureIncident Commander

EOC Director

Lead Information Officer

Information Gathering & Production Group

Information Dissemination Group Field Information Group

EOC / ICP

Research & Writing

Audio Visual

Info Analysis

Media Monitoring

Internal Dissemination

Media & Rapid Response

Brie"ng

Media Telephone

Online / Social Media

Field Media

V.I.P. Handlers

Special Interest Groups

Wednesday, April 13, 2011

Now about you...

Wednesday, April 13, 2011

It’s About YOUR skill

The way you do your professionis an art, not a science.

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Art

Skills arising from the exercise of intuitive faculties

(and common sense)

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Science

Expertness or exactness regarded as the result of knowledge of

laws and principles

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There’s noone-way manual

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Is this official building trust?

Wednesday, April 13, 2011

Science of Crisis CommunicationWhat factors build trust during a crisis? 17%

17%

50%17%

Competence & ExpertiseHonesty / OpennessListening / Caring / Empathy / CompassionAll Other Factors

Assessed in "rst 9-30

seconds

Source: Dr. V Covello, Center for Change/Risk Communication

Wednesday, April 13, 2011

When people are stressed or concerned

‣ Want to know that you care before they care what you know.

‣ Have difficulty hearing, understanding, and remembering information.

‣ Focus most on what they hear "rst and last.

Wednesday, April 13, 2011

PIO Role & Function

‣ Inform the public

‣ Intermediary between your agency and the public

‣ Clearinghouse for accurate info

‣ Earn public’s trust

‣ Develop working relationship

Wednesday, April 13, 2011

Strategy?

Wednesday, April 13, 2011

Kelly HustonAsst. Secretary

California Emergency Management Agency

kelly.huston@calema.ca.govkbhuston@gmail.com

www.ProCommunicator.com

Wednesday, April 13, 2011