keeping brand love alive after the buy - marketing · 2015. 9. 30. · keeping brand love alive...
Post on 30-Dec-2020
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Keeping Brand Love Alive After The Buy A Fireside Chat
Fortuné Alexander Marketing Evangelist, Spiceworks
@fortune_a
IT buyers are typically between 66% - 90% of the way through their purchase decision before they reach out to the vendor. - Forrester Research
Yet, the marketer’s dilemma is real: “How can I influence IT buyers when they’re already so far down the funnel?”
Pop Quiz
What’s the most over-quoted B2B Marketing stat?
Deploy
Research
Typical Marketer’s View of The Buyer’s Journey
Buy
Identify
Replace
Ronny, IT Pro
Maintain
Deploy
Research
Actual Buyer’s Journey
Buy
Identify
Replace
Ronny, IT Pro
Rela%onships Are Built Here
Maintain
Ma- (Symantec)
Jeff (Scale Compu;ng) Stephen, IT Pro
Sco-, IT Pro
Meet The Panel
What’s Next?
3:30 PM – Ballroom ABC The Spicies Awards Show
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