kantar media audience ppt sep 2nd 2013

My marketing firm wish to track consumer's

exposure to radio and television

Well, indeed it is, with Portable people meter or

PPM

Is that possible?

But how does PPM measure my audience?

It is no less than a magic

PPM uses audio encoding meter to identify station and measure audiences to offer consumer insight for cable TV and broadcast

PPM does not need to be attached to a radio receiver hence the audiences can be measured

electronically

PPM track digital and analog broadcast whether carried on the air, internet or by satellite and measure who is listening to

what over which means of distribution

PPM conducts direct measurement of cable, TV and radio from single panel of consumers to get an insight about how media can fit the consumer’s lifestyle

The meter is carried and worn by the survey participants with the green light on and listening is automatically registered

PPM’s components are easy to install and the equipment can be shipped easily to the survey

household

Ideas shared by

Kantar Media Audience

Kantar media house, Westgate, London W5 1UA

Telephone:+44(0)20 8967 0007