june 22 mumbai #1 introduction to globalgiving

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Online Fundraising WorkshopMumbai, India

June 22nd, 2010

Bill BrowerField Program Officer

bbrower@globalgiving.org Skype: wsbrower

Twitter: GloBILLGivingIndia mobile: 8017099314

All slides will be available at:www.slideshare.net/bbrower

The American Center

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Topics Covered

Introduction to GlobalGiving

Social media

Effective messaging online

GlobalGiving tools

How to raise funds with GlobalGiving

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What is What is GlobalGiving?GlobalGiving?

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For individuals:For individuals:An An online marketplaceonline marketplace that allows that allows

people to people to give and communicate directly give and communicate directly with quality, innovative projects with quality, innovative projects all over all over

the world, and hear about the the world, and hear about the impactimpact their donation has madetheir donation has made

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For corporations:For corporations:

A source of quality, vetted charitable A source of quality, vetted charitable projects to which they and their projects to which they and their

employees can giveemployees can give

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For project partners (you!):For project partners (you!):

A tool to manage and grow your online A tool to manage and grow your online network of support and increase network of support and increase

awareness of your activitiesawareness of your activities

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GlobalGiving is:

- An opportunity for you to actively seek individual donors for a specific project(s)- An online platform to promote your project and receive funds directly - A direct communication link to donors -An innovative approach to development:bottom-up, transparent, local empowerment/ownership, peer-to-peer, crowdsourcing

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GlobalGiving is NOT:

- A grantmaking organization

- A hands-off tool

- A source of money for administrative costs

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Donors

YOUR ORGANIZATION

Credit/debit cards, checks, PayPal, bank wire transfers,

stock transfers, private equity shares

(tax-deductible)

$ & donor info

(monthly)

Project Updates

(quarterly)

E-mail

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GlobalGiving’s fee15% of donations

- Helps cover our operating expenses- Compensated by greater donation

volume, more visibility and more opportunities through us and…

**Donors have the option to add on to their donation to cover this cost

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Founded in 2003 by 2 World Bank Executives

Our Vision: Unleash the potential of people around the world to make positive change happen.

Our Mission: Build an efficient, open, thriving marketplace that connects people who have community- and world-changing ideas with people who can support them.

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GlobalGiving Today

25+ employees · 2600+ projects · 1200+ organizations · +100 countries100,000+ donors · US$28 MM in donations

headquarterscountries with projects

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Volume: $9.1M (+4% vs. 2008)– 75% from individuals; 25% from corporations

Traffic: Over 1 Million Unique Visitors– December highest traffic month ever: 180k

visitors

2009 Performance

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Sponsor organizations

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Corporate partners

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Corporate partners

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GlobalGiving provides:- Polished web presence - Credibility- Online tools for connecting to donors- Trainings (online and in-person)- Project Leader newsletter- Campaigns- Automated recurring donations- Connections to corporate giving- Source for other foundations looking for good projects- Media exposure- Fiscal sponsorship (for-profits)- Donor receipts (so you don’t have to)- Tax deductibility (U.S., U.K.) for orgs based anywhere

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US media exposure & opportunities• Zimkids in NYTimes Giving Section-

November 2009– “GlobalGiving holds contests for

organizations seeking a spot on its Web site. In a recent contest for nonprofits working internationally, ZimKids managed to raise $26,726 to educate and house orphans in Zimbabwe. The average gift was $240, but many were smaller.”

• Projects on Oprah.com-October 2009– Noon meals improves learning for girls

in Burkina Faso– Affordable sanitary pads for 1500

ugandan girls

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A certification of projects on GlobalGiving which address climate change, either directly or

indirectly, in a sustainable manner

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How do messages spread?How do messages spread?

Word of mouth Email Newspaper

Website Radio Phone texting Television

Twitter ‘blog’

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GlobalGiving can be part of your overall online approach to fundraising

On GlobalGiving• Project updates• Fundraising tool• Tell-a-friend tool• Widgets• Gift Cards

Other• Blogs• YouTube (videos)• Podcasting• Twitter• Facebook

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All these tools are designed to create community and to allow you to communicate

directly with your donors.

Why is this important?

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