juicy couture

Juicy Couture By: Kelly Rinnas

A44026036

Products Women’s Collection

Children’s Collection

Fashion Accessories

Target Market •  Major Target Market: – Young Adult, Female, 16- 25 years old

•  Appeal to Them with: – Crowns

– Puppies – Color Pink – Bows

– Models

Big Idea! •  Lifestyle Retailing – Purchasing Products

In Order To Make A Statement About Your Identity, Whether It Be Personal or Social.

Juicy Couture = Fairytale Lifestyle  

Digital Strategy •  Juicy Retail Stores Already Emphasize This

Lifestyle

•  Marketing Terms: – “Fairytale”

– “Life of a Princess”

Social Media •  Photos That Show The Fairytale Lifestyle – Instagram

– Facebook

•  Connect With Consumers – Twitter

Budget (p e r mon t h ) •  Digital Marketing Budget………………………... $48,000

•  SEO- Search Engine Optimization……………… $ 9,600

•  PPC- Pay Per Click……………………………….. $14,400

•  Social Media………………………………………. $14,400

•  Email………………………………………………. $ 2,400

•  Mobile……………………………………………... $ 4,800

•  Content……………………………………………. $ 2,400

http://digitalmarketingcalculator.com/

Goals •  Bring The Fairytale Lifestyle And

The Juicy Couture Brand Closer Together

•  Consumers Live A New Luxurious, Chic, Extravagant Life

•  Build A Stronger Connection With Consumers

Are We Successful? •  Increase in Sales

•  Feedback and Opinions via Social Media – Consumers Living the

Fairytale Lifestyle