joyce sullivan and the five questions of social media

The  Five  Ques+onsSM  

 “Which  social  media  tools  should  I  use?”    What  you  need  to  know  to  get  started  with  social  media  

Created  and  presented  by:  

Joyce  Sullivan  

Founder  and  CEO  

SocMediaFin,  Inc.  

January  2013  

Before  asking  “Which  social  media  tools  should  I  use?”    answer  these  Five  Ques)ons℠  

1.  Who  are  you?  

2.  What  do  you  have  to  say?  

3.  Who  are  you  trying  to  reach?  

5.  Once  you  connect,  then  what?  

4.  How  do  they  WANT  to  be  reached?...  or  not  

The  Five  Ques)ons℠  

1.  Who  are  you?  Employee,  business-­‐line  owner,  industry  execu+ve,  wealth  manager,  private  banker  

2.  What  do  you  have  to  say?  

Great  skills,  great  products,    excellent  company  to  work  with,  outstanding  service  

3.  Who  are  you  trying  to  reach?  

Your  current  customer,    poten+al  new  customer,  industry  leaders,  compe+tors  

The  Five  Ques)ons℠

4.  How  do  they  WANT  to  be  

reached?  ...  Or  not.  

   Email  (home  or  work)     Voicemail     Phone  text     Instant  message     Twi[er     LinkedIn     Facebook       (public  or  private  message)  

5.  Once  you  are  ready  to    connect,  

then  what?  

How  do  you  develop  meaningful  connec+ons  while  complying  with  industry  regula+ons?  

The  Five  Ques)ons℠-­‐  with  your  answers  

1.  Who  are  you?  

2.  What  do  you  have  to  say?  

3.  Who  are  you  trying  to  reach?  

4.  How  do  they  WANT  to  be  reached?  

5.  Once  you  are  ready  to  connect,  then  what?  

Social  Media  Tools  –  established  and  emerging  

And  many  more…  

2006  2004  

2011  

2005  Launched:  2002  

2011  2009   2009  

Social  media  communica+ons  

Social media compliance software needs to be in place to monitor and archive social media posts

Social  Media  Strategy  and  Program  Management  Services  

o Social  media  seminars  for  regulated  industries,  specializing  in  financial  services  

o Program  management  services  –  enterprise  business  and  technology  reengineering  

o Social  media  training  and  staff  development  

o Industry  execu+ves  and  senior  leadership  programs  in  social  media  

o Keynote  speaker  for  company  events  and  industry  conferences  

Visit us >  SocMediaFin.com  

Thank you! Please connect with me. I would enjoy hearing from you.

LinkedIn  h[p://linkedin.com/in/joycemsullivan  

About.me  h[p://about.me/joycemsullivan  

Twi[er  h[p://twi[er.com/joycemsullivan  

Website  h[p://socmediafin.com  

email:        joyce@socmediafin.com  

9

Joyce

The  Five  Ques+onsSM  

 “Which  social  media  tools  should  I  use?”    What  you  need  to  know  to  get  started  with  social  media  

Created  and  presented  by:  

Joyce  Sullivan  

Founder  and  CEO  

SocMediaFin,  Inc.  

January  2013