join the us airways marketing program
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page 1
www.usairwaysbusinessperks.com
April 8, 2023
Attract New Customers, Create Loyalty, and Drive Sales…
page 2
www.usairwaysbusinessperks.com
April 8, 2023
What can it do for you?
US Airways Miles can INFLUENCE consumer behavior
• Miles can persuade people where they shop
• Miles can persuade people how often they shop
• Miles can persuade people how much they spend
Offering miles adds a benefit to the consumer when considering purchasing your product or brand
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www.usairwaysbusinessperks.com
April 8, 2023
Stay ahead of the game
US Airways has 30+ Million Dividend Miles Members
That’s 30+ Million members looking for new ways to earn miles
That’s 30+ Million members that will be willing to switch to your brand and product
“Why would Jon who is a US Airways Member buy bread from YXZ that does not offer miles over company YXZ that does offer miles”
90% of frequent flyers say they would switch to a merchant that offers reward miles.
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www.usairwaysbusinessperks.com
April 8, 2023
Shop More, Spend More
Drive repeat customers and increase sales • On average, loyalty program
members spend 13% more than non-loyalty program members
• Incentive programs can increase annual repeat shopper visits by 15-20%
page 5
www.usairwaysbusinessperks.com
April 8, 2023
Customers Crave Miles
You have the opportunity to grow your business with an incentive program your customers are asking for.
Consider the opportunity:
of consumers say they keep an eye out while shopping for chances to collect miles
of consumers agree that when given a choice, they always
choose retailers that offer miles as an incentive
6 times higher conversion on offers that include miles
6x
page 6
www.usairwaysbusinessperks.com
April 8, 2023
Dividend Miles Offers in Market
500 milesfor every new patient referral(Medical Clinic)
5,000 milesfor new clients
(Financial Services)
400 milesfor every qualifying
night stay (Hotel)
Proven ways to increase engagement in your category:
5 milesfor every $1 spent on sale items in January
(Retail)
250 milesfor every $150 spent(Parking Services)
• Dividend Miles can be distributed in any denomination you choose via award codes
• Award miles through print certificates, email, or codes on product packaging & receipts
page 7
www.usairwaysbusinessperks.com
April 8, 2023
An Easy to Use Internet Platform
• Log-in • Check balance • Buy miles• Award miles
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www.usairwaysbusinessperks.com
April 8, 2023
Marketing Resources at no cost
• Exposure on usairways.com
• Point of sale materials
• Email updates to US Airways and Points.com members
• SEM to affiliate your brand with US Airways
• Use of US Airways logos on marketing collateral
We will help you to drive awareness of your brandand deliver new customers
page 9
www.usairwaysbusinessperks.com
April 8, 2023
Benefits Summary
Set yourself apart from your competition.Get started today.
With US Airways Dividend Miles Business Perks, you’re in charge:
Cost effective
Increase sales Drive repeat purchases
Simple to use and set-up
Award miles for desired behaviors
Marketing exposure to 30+ million customers
page 10
www.usairwaysbusinessperks.com
April 8, 2023
Steps to Greater Profitability
1. Apply online at www.dmbusinessperks.com
2. Buy miles
3. Start rewarding your customers and watch your business grow
Miles Pricing*
50,000 - 74,999 $0.03
75,000 - 499,999 $0.0275
500,000+ $0.025
* Plus 7.5% tax recovery fee
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www.usairwaysbusinessperks.com
April 8, 2023
Discounts vs. Incentive Miles
Consider a $200 purchase:
$200-25% discount
$2002 miles / $1 spent= 400 miles (@ $0.025)
$2005 miles / $1 spent= 1000 miles (@ $0.025)
$50 cost
$150 net profit
$10 cost
$190 net profit
$25 cost
$175 net profit
page 12
www.usairwaysbusinessperks.com
April 8, 2023
Contact
Cara Sanna
Senior Manager, Merchant Sales
cara.sanna@points.com
T +1 866 977 0997
F +1 416 595 6444
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