john quinton-barber, social communications

THE BENEFITS OF LOCAL AD –COMMUNITY ENGAGEMENT AND

PLANNING

#UKADBiogas @adbioresources

PANEL:JOHN QUINTON-BARBER, SOCIAL COMMUNICATIONS

MANDY STOKER, E4ENVIRONMENT

JAMIE GORDON, REMARKABLE GROUP

ROKIAH YAMAN, COMMUNITY BY DESIGN

The benefits of local AD - community

engagement and planning

John Quinton-Barber, Managing Director, Social

Communications

@social_comms

UK AD & Biogas 2015:

• Two-years-old• Experience in the AD Sector

• Provide political and stakeholder liaison, community relations and supporter campaigns

• We take the traditional and digital approach to consultation

• We’re called social because we’re experts in digital and because we speak ‘fluent human’

15 years ago…

• 3G licences purchased from the

UK Government• 10,000 new base stations

needed

• And this …

NO!

Misinformation

“SAY NO TO

MONSTER WIND

TURBINES”

“INDUSTRIAL WIND

TURBINES DON’T

BELONG IN PEOPLES

BACKYARDS”

Master class in fighting

“..Master

class in fighting

unwanted housing

and

renewable energy

projects..”

Combating the misinformation

Regulated

Audited

Accountable

✔

✔

✔

The industry isn’t

very good at

combatting

misinformation.

Advertising Standards Authority, the UK’s independent regulator for

advertising across all media.

The ASA upheld

all ten complaints against the

campaign group.

They said

campaigners had failed to provide

‘robust evidence’ to back their

claims.

We are a responsible industry• You’re dealing in ‘scary science’

• Respond to, and push back strongly on any misinformation

• Educate the journalists• Reassure the community about

the facts

• You are ‘audited’, ‘regulated’ and ‘accountable’

The benefits of local AD - community

engagement and planning

John Quinton-Barber, Managing Director, Social

Communications

@social_comms

UK AD & Biogas 2015:

THE BENEFITS OF LOCAL AD –COMMUNITY ENGAGEMENT AND

PLANNING

#UKADBiogas @adbioresources

PANEL:JOHN QUINTON-BARBER, SOCIAL COMMUNICATIONS

MANDY STOKER, E4ENVIRONMENT

JAMIE GORDON, REMARKABLE GROUP

ROKIAH YAMAN, COMMUNITY BY DESIGN