john deere land of opportunity

The Land of Opportunity.

John Deere Licensed Products.

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It All Started With The Plow.

The Land of Opportunity | John Deere Licensed Products

With the invention of his famous steel plow in 1837, John Deere forged the beginnings of Deere & Company.

From the very beginning, the company has been dedicated to those linked to the land.

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175 Years Old and Still Growing

• Now the GLOBAL LEADER in providing HIGH-QUALITY, INNOVATIVE land management solutions across agriculture, forestry, construction, turf care, landscaping and irrigation.

• Operations in 35 COUNTRIES with MORE THAN 55,000 EMPLOYEES.• MAJOR GROWTH occurring in BRAZIL, RUSSIA, INDIA, CHINA.• ANNUAL REVENUES OF OVER $32 BILLION, with a $50 BILLION GOAL by 2018.

The Land of Opportunity | John Deere Licensed Products

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• Ranked ONE OF THE 50 MOST ADMIRED COMPANIES in the world by Fortune magazine.

• Chosen as ONE OF THE WORLD’S MOST ETHICAL COMPANIES by Ethisphere Institute.

• Green and yellow tractor is the MOST RECOGNIZED TRACTOR IN THE WORLD.

• Over 1 MILLION ACTIVE FACEBOOK FANS.

• More than 10 MILLION UNITS of TOYS sold annually.

• Over 1 MILLION HATS sold annually.

• CHILDREN’S BOOT LINE is the TOP PREMIUM SELLING LINE in the market.

• Battery-operated GATOR has been the WORLD’S TOP-SELLING RIDE-ON TOY since 2001.

• 2012 product launches include BUILD-A-BEAR WORKSHOP PARTNERSHIP, MEGA BLOKS and PREMIUM WORK WEAR.

An Authentic American Brand …

… Loved by Those Who Love the Land.

The Land of Opportunity | John Deere Licensed Products

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The Equity of Green & Yellow

John Deere has significant brand equity and staying power, equal to or greater than brands such as Disney and Nike.

2008 Hall & Partners, John Deere Licensing Study

The Land of Opportunity | John Deere Licensed Products

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Connecting With Consumer Lifestyles

Demand for John Deere lifestyle products is growing among these key product categories:

Toys, Games, Books, DVDs, Puzzles | Kids’ Furniture Apparel, Footwear, Personal Accessories Core Related

Equipment, Attachments, Accessories

The Land of Opportunity | John Deere Licensed Products

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Contact

DALE W. PASCHKEGlobal ManagerBrand Licensing919-804-2725PaschkeDaleW@JohnDeere.com

DEAN HAMKEGlobal LicensingStrategy Manager919-804-2679HamkeDeanA@JohnDeere.com

BETSY YENNERGlobal Licensing ManagerToys919-804-2764YennerElizabethA@JohnDeere.com

KELLYE HASKINGlobal Licensing ManagerApparel, Footwear, Accessories919-804-2144HaskinKellyeD@JohnDeere.com

The Land of Opportunity | John Deere Licensed Products