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JOBTALKSJOBTALKS

Resume Preparation:

Targeting Your Resume

Indiana UniversityKelley School of BusinessC. Randall Powell, Ph.D

Contents used in this presentation are adapted from Career Planning Strategies and used with the permission of the author.

• Career Success/Goals• Resumes lead to interviews• What you want to do!• Target to your customer

TargetingYourResume

Your Resume As A Tool

Must summarize credentials

&Tell what you want

to do

Future Goals Count

How do you plan to use your talents?

Capabilityfor

success

Summarizebackground

Recruiters need toknow what motivates you!

Goals Build Motivation!

Career ServicesOne of many methods

But take advantage of all sources!

Refer resumesRecommend

Arrange interviews

Leveraging Your PotentialLeveraging Your Potential

Cash or leverage investmentHealthy returns via leverageAlumni praise assistanceUse leverage

Networking for Success

Career Services Pay Dividends!

Start with basic resumeMarket your talentsNetwork distribution system

Network Partner is Ace in the Hole

Broker conceptOnly fools do it all themselvesGoal: sell toward specific jobPitch: personal interviewBrokers package and presentCareer services are broker partners

The Marketing Hook

One-page summaryPresent a positive outlookAdvertising brochureBuilds foundation for interview

Hallmark of ExcellenceHallmark of Excellence

Reflects upon othersReflects upon youReflects upon university

If you do it right, your resumewill make you stand out!

Invest In Your Resume!

Quality Resume = Leverage

Leveraging yourinvestment returnshandsome profits!

Best Fire-Fighters Available

–Hirers are short-term thinkers– Fire-fighters –Help fight fires

Fire-Fighters

Target the Hot Spots

Job Hunting Similarities

Identify ProblemsIsolate Effort

Maximize Resources

Plan From Within

Get Inside Organization

Plan Career From Inside

How do you get inside?

Resume Purpose

Get Interview

Why would they want to interview you?

Best Fire-Fighter

Selecting YOU To Interview

Help Employer Screen

Prove Qualifications

Support Best Person

Say what you want to do!

Interviewed on basis of motivations and interests.

Your objective says more about you than just your capabilities!

They reveal the Real person!

Career Objective is Critical!

Tell employer what you want to do.Do aspirations meet credentials?

Career Objective

No Career Objective Says:

I can do everything!I'll do anything!

You decide for me!

Career Objective

Employers' Primary Screening Devices

Career Objective

Employers' Primary Screening Devices

One general purpose resumeResumes that target specific jobs

You may need more than one resume!

EMPLOYER'S GOALJob Openings = Applicant's

Qualifications

match

Your Goal

You want employers to follow up!

Resume read by as many potential employers as possible.

CAREER OBJECTIVE

Delicate Balance

Specific General

Getting Comfortable

"A+" Perfection Takes Time

Learn as you writeImprovement is a processRefine later

Career Objectives

I am qualified to...

I want to...

Multiple but interrelated goals

Targeted Resumes

Differentiate by ObjectiveDifferentiate by Objective

General Purpose Resume

Home-In On Field

Mention Several Jobs

Share With Network

Where Do You Get IdeasFor Your Career Objective Statement?

—Books—Role Models—Faculty—Want-Ads—Counselors—Job Descriptions

WRITING CAREER OBJECTIVES

Show:

Knowledge Of FieldQualificationsInterestAmbition

NarrowGeographicRestrictions

AVOID

RestrictiveAvailability

InflexibleAttitudes

Writing Career Objectives

Heck, I don't care where in Western Colorado, Southeastern Utah, or Vermont I work...

Incorporate Ideas

Career InterestsSpecific JobAdvancement PathUse JargonSummarize Skills

Job Title

Actual Job Seeking1-3 Descriptive Words

Paragraph HeadingBoldface/Capitalize

SALES REPRESENTATIVE - Xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Read Between the LinesIllustrations Follow

Employer Inferences Clever Choice of Words

Typical Examples

Learn from examples Verbose/illustrative

Unacceptable Career Objectives

•Monetarily be upper middle class•To take part in the community•To be very successful in all of my life•To be the best in my occupation and to strive for the top position•To work with people

CAREER OBJECTIVE

MOLD TOGETHERYour Background

values interests

personality skills

Job Opportunities duties

skillsspecifications

responsibilities

Advancement Potential

Emphasis on Career, Not Job

Interest

Knowledge of Field

Skills

Ambition

Career Progress

You Are Ready!

Let Resume Prove You Can Be A Super Fire-Fighter!

Deal with short-term fire fighting mentalityTarget hot-buttons/tell them what they want to hear

MANYHOURS

REQUIRED

JOBTALKSJOBTALKS

Resume Preparation:

Targeting Your Resume

Indiana UniversityKelley School of BusinessC. Randall Powell, Ph.D.

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