jess3 presents - the do's & don'ts of making an infographic

THE

OF MAKING AN

PRESENTED BY

ANSWER THIS QUESTION

What is the single message you want youraudience to remember from this graphic?

Our product is a much better investmentthan our competitor's.

America’s healthcare is lagging behindthe developed world.

Albus Dumbledore was kind of a jerk.

KEEP IT CONSISTENT

Make sure every single word andgraphic communicates your message.

WORK BACKWARDS

Never start with a conclusion and thentwist your data to make it fit;

draw your conclusions from the data..

WORK WITHIN DATA YOU HAVE

Make sure your message is supportedby research that, you know, exists.

TALK TOO MUCH

Let visuals tell your story. If you tookout all the graphics and your copy still

makes total sense, you're doing it wrong.

CONSIDER YOUR AUDIENCE

ASK YOURSELF

How much do they already knowabout this topic?

How long can I expect tohold their attention?

What visual style will appeal to them?

OVERLOAD THE VISUALS

Simplify,

Simplify,

Simple.

MATCH VISUALS TO THE TONE

Not all messages and concepts canbe treated the same.

E.g. 1 in every 4 U.S. deathsis caused by heart disease

USE STYLE OVER STORY

Visual metaphors can be powerfulstorytelling tools, or they can be

incomprehensible chaos.

USE THE RIGHT CHARTS

Let's compare 3 ways to visualize thisdata about pet ownership in 5 U.S. cities.

Chicago 13%

9%

32%

21%

24%

22%

16%

19%

28%

23%

17%

Dog Cat Other

14%

27%

23%

29%

New York

L.A.

Seattle

Atlanta

USE THE RIGHT CHARTSCHART STYLE 1 PIE CHART

SEATTLE

ATLANTA

NEW YORK

L.A.

CHICAGO

DOGGIESKEY KITTY CATS OTHER THINGS

USE THE RIGHT CHARTSCHART STYLE 2 LINE CHART

SEATTLE ATLANTANEW YORK L.A.CHICAGO

Why continuous lines? So we can check petownership in New Angeles or Seattlanta?

DOGGIESKEY KITTY CATS OTHER THINGS

USE THE RIGHT CHARTSCHART STYLE 3 STACKED BAR CHART

We can compare ownership by breed, ANDtotal pet ownership between cities, all at a glance.

SEATTLE ATLANTANEW YORK L.A.CHICAGO

DOGGIESKEY KITTY CATS OTHER THINGS

Ahh, that's better

USE CHARTS ‘JUST CUZ’

Does this chart enhance yourunderstanding of the data?

USE CHARTS ‘JUST CUZ’

How about this one?What does this even mean?

USE CHARTS ‘JUST CUZ’Please, use charts responsibly.

KILL YOUR DARLINGS

Take out each part, one by one,and ask yourself:

“Does the graphic still make sensewithout this?” If it does, ditch that piece.

USE COMIC SANS

(We're looking at you too, Papyrus)

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