jeff white adl keynote on social media and internet marketing

Bake The Marketing In

@brightwhite | jeff@kulapartners.com cc 2013 | Creative Commons Attribution Sharealike

A RECIPE FOR SUCCESS IN SOCIAL MEDIA AND INTERNET MARKETING

Make the secret a lot more trouble than the trick seems worth.’Teller

http://www.smithsonianmag.com/arts-culture/Teller-Reveals-His-Secrets.html

‘

IT’S BIGGER THAN YOU THINK

Instagram photo by @connorrejay

World population in 2013Mobile devices in 2013

>7 billion

http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

Billion users on FacebookNearly 15% of the world

>1

http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/

Million mobile Facebook users

680

http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/

Atlantic Canadian Social Media use by age group

http://www.mediabadger.com/2013/01/social-media-use-in-atlantic-canada-report-5/

Gender differences

http://www.mediabadger.com/2013/01/social-media-use-in-atlantic-canada-report-5/

YOUR OWNED MEDIA HOME

Instagram photo by @jillclow

http://bishopscellar.ca

MOBILE

Instagram photo by @ramblingamazon

SEARCH

Instagram photo by @ellenandrews

FACEBOOK

Instagram photo by @kgetson

TWITTER

Instagram photo by @itsklsyyy

INSTAGRAM

Instagram photo by @jaclyngallant

EMAIL

Instagram photo by @hannahthompson01

5 TAKEAWAYS

Instagram photo by @mimmiea

1. Your website is your home base and the only place on the web that you control completely. Use it.

2. Optimize for mobile. Put hours, location, contact info & HTML menu prominently on your site.

3. Claim your Google Local listing and include important keywords on your site to be found.

4. Engage with your fans and dissenters via Twitter, Facebook, Instagram, Yelp, etc. Be real.

5. Email marketing is a very powerful tool. Exploit it.

@brightwhite | jeff@kulapartners.com | http://slideshare.com/brightwhite

Thank you.