jeff gothelf - product is the new marketing

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L E A N P R O D U C T D E S I G NR E S E A R C H + M A R K E T I N G + P R O D U C T

J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E

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T H A T S A S I N I N E !A D D P H O T O S W H I L E Y O U R U N ?

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Y O U R U N P A S T T H I N G ST H E F U T U R E I S U N P R E D I C T A B L E

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Y O U R U N P A S T S C E N E R YT H E F U T U R E I S U N P R E D I C T A B L E

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I R A N P A S T T H I S S C E N ET H E F U T U R E I S U N P R E D I C T A B L E

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V A L U E

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V A L U E

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V A L U E

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R E L A T I O N S H I P S A R E E M E R G E N T

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R E L A T I O N S H I P S A R E E M E R G E N T

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T H E R E A R E I N F I N I T E W A Y S T O C R E A T E G R E A P R O D U C T E X P E R I E N C E S

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N A T H A N S H E D R O F F

Marketing is the inhale. Its how you learn.

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W E R E U S I N G T H E W R O N G T O O L ST H E P A C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E

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C O N T I N U O U S L E A R N I N GT H E P A C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E

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L E A N P R O D U C T D E S I G NL E A R N I N G I N A C O N T I N U O U S W O R L D

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H U M I L I T YC O M P O N E N T S O F L E A N P R O D U C T D E S I G N

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E X P E R I M E N T A T I O NC O M P O N E N T S O F L E A N P R O D U C T D E S I G N

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I T E R A T I O NC O M P O N E N T S O F L E A N P R O D U C T D E S I G N

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U S E R - C E N T E R E D P O VC O M P O N E N T S O F L E A N P R O D U C T D E S I G N

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D A T AC O M P O N E N T S O F L E A N P R O D U C T D E S I G N

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R E S P O N S I V E N E S SC O M P O N E N T S O F L E A N P R O D U C T D E S I G N

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N E W B U S I N E S S M O D E LC A S E S T U D Y : C O O K I N G L I G H T

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2 - S I D E D M A R K E T P L A C EC A S E S T U D Y : T A P R O O T

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A N E W W A Y T O E N G A G EC A S E S T U D Y : R E A L S I M P L E M A G A Z I N E

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A N E W W A Y T O E N G A G EC A S E S T U D Y : R E A L S I M P L E M A G A Z I N E

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A N E W W A Y T O E N G A G EC A S E S T U D Y : R E A L S I M P L E M A G A Z I N E

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D I D W E C H A N G EC U S T O M E R B E H A V I O R ?

O B J E C T I V E M E A S U R E S O F S U C C E S S

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D E L I B E R A T E D E S I G NC O M P O N E N T S O F L E A N P R O D U C T D E S I G N

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A C U L T U R E O F L E A R N I N GO U T C O M E S O F L E A N P R O D U C T D E S I G N

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P R O D U C T + M A R K E T I N G + T E C H + D E S I G NO U T C O M E S O F L E A N P R O D U C T D E S I G N

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G E T T O P R O D U C T F A S T E RO U T C O M E S O F L E A N P R O D U C T D E S I G N

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T H A N K Y O U !

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N E W B O O K I N 2 0 1 6 : S E N S I N G B O O K . C O M

J E F F G O T H E L F | | @ J B O O G I E | |J E F F @ N E O . C O M

http://SENSINGBOOK.COMmailto:JEFF@NEO.COM

Lean product designresearch + marketing + productthats asinine!YOU RUN PAST THINGSYOU RUN PAST SCENERYSlide Number 5i ran past this sceneSlide Number 7Slide Number 8valuevaluevaluerelationships are emergentrelationships are emergentthere are infinite ways to create great product experiencesSlide Number 15were using the wrong toolscontinuous learninglean product designhumilityexperimentationiterationuser-centered POVdataresponsivenessnew business model2-sided marketplacea new way to engagea new way to engagea new way to engagedid we changecustomer behavior?deliberate designa culture of learningproduct + marketing + tech + designget to product fasterthank you!