jay turner portfolio - skyy
Post on 28-Nov-2014
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Brand Marketing, Advertising, Promotion, Events, Digital, Website, SEO, P&L, Trade Promotion, Wine & Spirits, Brand Equity Tracking, Consumer Research
TRANSCRIPT
High-Growth Marketing
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PURITY AD CAMPAIGN
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PURITY MARKETING SUPPORT
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OLD PACKAGING
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NEW PACKAGING
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HOLIDAY PACKAGING
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OLD POSITIONING
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“For sophisticated young adults 21-34, SKYY is the pure premium vodka that defines contemporary cocktail style.”
NEW POSITIONING
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“For mainstream young adults 21-34, SKYY is the premium, pure, best-valued vodka with the most contemporary cocktail image.”
BRAND EQUITY TRACKING
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BRAND EQUITY TRACKING
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NEW PRODUCT LAUNCH
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NEW PRODUCT SAMPLING KITS
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