jalene kanani brand book 2015

K A P O L E I , H AWA I I

A D D R E S S91-590 Farrinton Hwy PMB 210

Kapolei, Hawaii 96707

C O N TA C Twww.jalenekanani.com

Design for aglobal village

J A L E N E K A N A N IBrand Story

JALENE KANANI is a global lifestyle brand that embodies a curiosity for travel, culture, and design where luxury is the experience. Launched in 2008, JALENE KANANI collections are featured in luxury resorts and commercial properties worldwide. The designs include fabric, carpet, and glass and stone mosaic ofered through brand partners, Duralee, Durkan and Artaic.

Company namesake, JALENE KANANI, works out of her studio in Kapolei, Hawaii. Her design cues are cultivated from unique experiences, rich textures, and exciting stories she has collected from her native Hawaiian roots and expansive travel.

JALENE KANANI designs can be seen in hospitality, commercial, and residential properties world wide including Fairmont, Wyndam, Starwood, Hilton, & Disney Resorts.

J A L E N E K A N A N IDesigner

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W E C E L E B R AT E E X P E R I E N C E S

J A L E N E K A N A N IBrand Story

and connectInspire

BRAND VALUES

S PA R K C O N V E R S AT I O N

When you encounter objects, patterns, and textures that you aren’t familiar with, it sparks curiosity and opportunity for connection through story.

C H A N C E E N C O U N T E R S

You should always say, “Hello,” it might lead to something. While vacationing in the Cook Islands, a passing, “Hi” lead to a conversation that got me on a tiny plane to Aitutaki to my first Sevens Rugby match and a backyard BBQ at the Mayor’s house. Experiences are the new luxury.

T E L L S T O R I E S

On a recent layover bellied up to the charging tower, I lent my power chord to a fellow traveler, who happened to be a member of a famous Reggae band. We got to talking and became so engrossed in stories about Jamaican culture, politics, music and family ... that I missed my connecting flight. These moments connect us.

C R E AT E C O N N E C T I O N

The brand conveys the history, culture and personality of the specific places that inspire the designs. We discover where cultures connect and intersect and express that in a visually engaging way.

the new luxuryexperiences are

J A L E N E K A N A N IBrand Story

Inspired by Life’s StoriesAt JALENE KANANI, our mission is to stir curiosity, start conversations and ignite connections to place and people

through evocative styling and storytelling, forging a connected, authentic global village.

Whether the final design ends up being used for home goods, contract furnishings, or fashion, it should express an authentic

sense of a meaningful experience to the user.

JA L E N E K A N A N I d e s i g n s c a n b e s t y l e d i n c o u n t l e s s d e l i g h t f u l c o m b i n a t i o n s t o i n s p i r e & c o n n e c t u s t o p l a c e & s p a c e .

J A L E N E K A N A N IBrand Story

Travel theseven seas

R i c h e x p e r i e n c e s

c r e a t e c o n n c e t i o n s

s t i r r e d b y u n i q u e

m a t e r i a l s .

Connect

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J A L E N E K A N A N IBrand Story

C r e a t e a g l o b a l v i l l a g e i n t h e u r b a n

e n v i r o n m e n t t h r o u g h p r o d u c t d e v e l o p m e n t

s t o r y t e l l i n g .

W E A R E A L L O U T P O S T S

O F A G L O B A L V I L L A G E

Share Your TalentsI was cruising through El Ratiro park in Madrid and came upon a few locals twirling chains with balls on the end. I thought it looked a lot like Maori Poi dancing that I did professionally along with Hula and Tahitian dance in my younger days. I made a motion with my hands to communicate that I’d like to try.

When I put two of the chains in one hand and started twirling, I could feel their excitement. A drum circle had formed a few feet away, a crowd grew, and dancing ensued. The drum beat was familiar, so I tied my scarf around my hips and did a Tahitian dance to this new beat. In the global village, we open ourselves to connect & inspire.

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global

village

break bread, share storiesA Global Language

I must have walked up and down the block two or three times in Madrid before mustering up the courage to walk in to one of the local tapas restaurants. It

was the kind that don’t have English menus posted in the window. I stood in the doorway, not sure if I should take a seat or wait to be seated. A wide sheepish grin

got the proprietor over to usher me to a seat. Within minutes, I had help from four or five other patrons who waved their hands around the room and some

of the most amazing food and wine appeared. A few of them would become my friends for life. Experiences like these are the new luxury.

I still don’t speak Spanish.

J A L E N E K A N A N IBrand Story

break bread, share stories

Who will connect with the JALENE KANANI brand?

The brand’s community are people who are curious and connected. They embrace the diversity you see in their own families, and across the globe. They don’t travel to “get away,” they travel to connect with other humans and to discover parts of themselves that they never knew

were there. They also have a huge appetite for life and discovering all that it has to offer.

Why do you call JALENE KANANI a “global lifestyle brand”?

On a practical level, my designs are inspired by places and people from my travels all around the world. On deeper level, the brand essense lives in the idea of connecting to our global similarities and embracing our unique experiences. The brand is much bigger than a specific product. The brand and designs can be licensed for fabrics, rugs, furniture, home decor, clothing, and more.

What is your vision for the brand?

I want to inspire people to connect with each other. I want them to realize how small our world really is. Travel the seven seas, sit a while, make a

A Brand for the Connected & Curious

A N I N T E R V I E W W I T H T H E C R E AT O R O F J A L E N E K A N A N I

friend, share a meal, sing a song, do a dance, tell a story... JALENE KANANI Storyteller.

J A L E N E K A N A N IBrand Story

Exploring the world shows us how we’re alike

Full Product Development & DesignAs a JALENE KANANI brand partner, you’ll get full product development and design partnership in addition to liscensing the brand. The design process starts with color

and trend boards and is developed to ready-to-manufacture designs.

J A L E N E K A N A N IBrand Story

“ W h a t i s t h e s t o r y b e h i n d t h i s ch a i r ? ”

T h a t i s t h e q u e s t i o n w e s t r i v e t o e v o ke i n e v e r y p r o d u c t & d e s i g n t h a t i s c o n n e c t e d t o t h e JA LE N E K A N A N I b r a n d .

fuel your curiousity

J A L E N E K A N A N IBrand Story

fuel your curiousity

J A L E N E K A N A N IBrand Story

D E S I G N E Rjalene Kanani www.jalenekanani.com

A D D R E S S91-590 Farrinton Hwy PMB 210Kapolei, Hawaii 96707

I invite you to tell a global story to a passionate market by marrying my brand with your products.

Let’s start an exciting new conversation.

C O N TA C T808-779-8576jk@jalenekanani.com