j boye | web strategy, v1.00

@contentgirl • @erikmhartman

J.  Boye

A  New  Web  Strategy:Get  a  Good  Grip  on  All  Your  Online  Channels

Tutorial

November  2nd,  2010  •  J.Boye  •  Aarhus  (DK)Xaviera  Ringeling  @contentgirl  •  Erik  M.  Hartman  @erikmhartman

@contentgirl • @erikmhartman

• What  is  your  name  &  organiza3on?

• What  is  your  case?

• What  is  your  role  in  this?

• What  do  you  want  to  get  out  of  this  tutorial?

@contentgirl • @erikmhartman

Please  introduce  yourself

@contentgirl • @erikmhartman

What’s  your  problem?

@contentgirl • @erikmhartman

What are your business goals?

@contentgirl • @erikmhartman

@contentgirl • @erikmhartman

What is your pain?

@contentgirl • @erikmhartman

@contentgirl • @erikmhartman

What do you have to improve?

@contentgirl • @erikmhartman

@contentgirl • @erikmhartman

Who do you need?

@contentgirl • @erikmhartman

@contentgirl • @erikmhartman

What do you need to tell them?

@contentgirl • @erikmhartman

@contentgirl • @erikmhartman

What’s in it for them?

@contentgirl • @erikmhartman

@contentgirl • @erikmhartman

When are you successful?

Big Company • www.bigcompany.eu

@contentgirl • @erikmhartman

How will you measure this?

Big Company • www.bigcompany.eu

@contentgirl • @erikmhartman

How will you govern this?

@contentgirl • @erikmhartman

@contentgirl • @erikmhartman

What will your tactics be?

@contentgirl • @erikmhartman

Which channels will you use?

@contentgirl • @erikmhartman

This is your strategy!

@contentgirl • @erikmhartman@contentgirl • @erikmhartman

Define  your  communica:on  strategy

• What  are  your  business  goals?

• What’s  your  pain,  your  business  drivers?

• Who  are  your  target  groups?

• What’s  in  it  for  them?

• What  will  your  tac3cs  be?

• Which  (online)  channels  will  you  use?

• When  are  you  successful,  how  will  you  measure?

• How  will  you  govern  this?

@contentgirl • @erikmhartman

And now for something completely different ...