j boye | web strategy, v1.00
TRANSCRIPT
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@contentgirl • @erikmhartman
J. Boye
A New Web Strategy:Get a Good Grip on All Your Online Channels
Tutorial
November 2nd, 2010 • J.Boye • Aarhus (DK)Xaviera Ringeling @contentgirl • Erik M. Hartman @erikmhartman
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@contentgirl • @erikmhartman
• What is your name & organiza3on?
• What is your case?
• What is your role in this?
• What do you want to get out of this tutorial?
@contentgirl • @erikmhartman
Please introduce yourself
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@contentgirl • @erikmhartman
What’s your problem?
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@contentgirl • @erikmhartman
What are your business goals?
@contentgirl • @erikmhartman
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@contentgirl • @erikmhartman
What is your pain?
@contentgirl • @erikmhartman
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@contentgirl • @erikmhartman
What do you have to improve?
@contentgirl • @erikmhartman
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@contentgirl • @erikmhartman
Who do you need?
@contentgirl • @erikmhartman
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@contentgirl • @erikmhartman
What do you need to tell them?
@contentgirl • @erikmhartman
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@contentgirl • @erikmhartman
What’s in it for them?
@contentgirl • @erikmhartman
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@contentgirl • @erikmhartman
When are you successful?
Big Company • www.bigcompany.eu
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@contentgirl • @erikmhartman
How will you measure this?
Big Company • www.bigcompany.eu
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@contentgirl • @erikmhartman
How will you govern this?
@contentgirl • @erikmhartman
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@contentgirl • @erikmhartman
What will your tactics be?
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@contentgirl • @erikmhartman
Which channels will you use?
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@contentgirl • @erikmhartman
This is your strategy!
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@contentgirl • @erikmhartman@contentgirl • @erikmhartman
Define your communica:on strategy
• What are your business goals?
• What’s your pain, your business drivers?
• Who are your target groups?
• What’s in it for them?
• What will your tac3cs be?
• Which (online) channels will you use?
• When are you successful, how will you measure?
• How will you govern this?
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@contentgirl • @erikmhartman
And now for something completely different ...