iue09 keynote - feeling: what makes an engaging product?

feeling. what makes an engaging product?

Kumi Akiyoshi

Kumi Akiyoshi

http://www.youtube.com/watch?v=DelJrP3P7tA

elements of delightful experience

playful+lightness(*^^*)

anthropomorphism

Sochi

community: socially responsible

delightful experience can not be created with aesthetic alone

Yay!!

quality of craft

http://flickr.com/photos/73553/914737983/

http://flickr.com/photos/73553/914737983/

http://gizmodo.com/343641/1960s-braun-products-hold-the-secrets-to-apples-futur

elements of delightful experience

playfulness+lightnesscommunity: socially responsiblequality of craft

aesthetic

people

http://www.dekobokofriends.jp/

aesthetictechnology

emerging themes

ubicomp

tangible

wearable

scarcity

ambient

brandguidelines

various devices

design approaches

sketching

visualization

prototyping

design processes aesthetic

hardware

product design

branding

marketingadvertising

event

contentusability

search

engineer

aesthetic

people

silo buster

7 tools

-1- seek out cheerleaders!

-2-spot workable solutions to create achievable goals

memory

relationship

first impression

-3-give project a name

UI light.

-4-impromptu review

present initial look & feelto the right people

to get right feedback.

not sure

great start

keep that

?

not sure

great start

keep that

make it bigger

!0_0

?

?

not sure

great start

keep that

make it bigger I know when

I see it

I like purple

do we need to change? !...

keep that we’ve done thatgreat

start keepworkin

?

?

not sure

great start

keep that

make it bigger I know when

I see it

I like purple

do we need to change? !...

keep that we’ve done thatgreat

start keepworkin

product design

branding

marketingadvertising

contentusability

engineer

?

?

not sure

great start

keep that

make it bigger I know when

I see it

I like purple

do we need to change? !...

keep that we’ve done thatgreat

start keepworkin

product design

branding

marketingadvertising

contentusability

engineer

facilitate welltension

informationemotional exchange

“can you add more purple?”

-5-shake it up and pare it down

-6-brand liaison

-7-build plug and play

design system to promote consistency.

we delighted users by...

acting on the user feedback fast

improving perceived and actual performance

refreshed outdated visual design system to promote consistency across multiple channels

another story

another story

world population6,768,179,187

http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use

mobile phones users3.3 billion

http://www.flickr.com/photos/cocoarmani/1315402174/sizes/l/in/set-72157603363679100/

delightful experience is influenced by culture, learning, and experience.

fundamental aspects

EMOTION

CONTEXTBEHAVIOREXPLORATION

EMOTION

CONTEXTBEHAVIOREXPLORATION

EMOTION

CONTEXTBEHAVIOREXPLORATION

EMOTION

CONTEXTBEHAVIOREXPLORATION

EMOTION

CONTEXTBEHAVIOREXPLORATION

EMOTION

CONTEXTBEHAVIOREXPLORATION

clickable scroll wheelclick wheelstylusvoice inputsoft keyskey padtouch padtouch screensmulti touch screensgestures

EMOTION

CONTEXTBEHAVIOREXPLORATION

EMOTION

CONTEXTBEHAVIOREXPLORATION

http://www.fareastgizmos.com/media_devices/samsung_schv960_worlds_first_mobile_phone_with_optical_joystick.php

EMOTION

CONTEXTBEHAVIOREXPLORATION

EMOTION

CONTEXTBEHAVIOREXPLORATION

EMOTION

CONTEXTBEHAVIOREXPLORATION

Sympathy to contextRachel Hinman

EMOTION

CONTEXTBEHAVIOREXPLORATION

is it timely?is it accurate?does it adopt to current situation?does it promote behavior changes in the valuable way?connected well?

EMOTION

CONTEXTBEHAVIOREXPLORATION

http://www.adaptivepath.com/blog/2008/05/05/whose-wand-in-whose-world/

EMOTION

CONTEXTBEHAVIOREXPLORATION

http://www.adaptivepath.com/blog/2008/05/05/whose-wand-in-whose-world/

EMOTION

CONTEXTBEHAVIOREXPLORATION

http://www.flickr.com/photos/davidermo/3215730095/

http://www.nearfield.org/

EMOTION

CONTEXTBEHAVIOREXPLORATION

7 tools1. seek out cheerleaders!2. spot workable solutions & get agreement on specific achievable goals3. give project a name4. impromptu review-present initial look & feel at hallway to the right people to get buy-in. 5. shake it up and pare it down 6. brand liaison7. build plug and play design system to promote consistency.

elements of delightful experience

playful+lightnesssocially responsiblequality of craft

☆⌒(*＾-ﾟ)v

kumi@adaptivepath.com

@kumi_