it’s just a matter of fact. promotional products work
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NameTitle
Company Name
It’s Just A Matter Of Fact.
Promotional Products Work.
What is a Promotional
Product?A PRODUCT used to promote a product, service or company’s BRAND including:
• PROMOTIONAL PRODUCTS: a.k.a.Advertising Specialties, Freebies, Giveaways, Swag, Etc.
• Incentives To Recognize & Reward• Business Gifts• Awards & Prizes • Commemoratives Items or Keepsakes• Gift With Purchase• Even some items without a logo have a strong
enough BRAND image to be considered a promotional product. CAN YOU THINK OF ANY?
Use It58% of people keep their Promotio
nal Products for one year to more
than five!
Promotional Products: An $17.7 Billion Industry
2011 Rank
Top Sales by Product Categories
1 Wearables
2 Writing Instruments
3 Bags (up from #5)
4 Calendars
5 Drinkware
6 Desk/Office/Business Accessories
7 Computer Products & Accessories (up from #16)
8 Electronic Devices & Accessories
9 Recognition Awards/ Trophies/Jewelry
10 Housewares/Tools
2011 Rank
Top Sales by Program Category
1 Brand Awareness
2 New Customer/Account Generation
3 Trade Shows
4 Public Relations
5 Dealer/Distributor Programs
6 Employee Relations and Events
7 Employee Service Awards
8 New Products/Services Introductions
9 Not-for-Profit Programs
10 Safety Education
Promotional Products: An $17.7 Billion Industry
Fleeting Nature Of Traditional Advertising
:30 Seconds
:60 Seconds
7 Words; :10 Seconds
140 Characters
15 Minutes 32 Minutes
Staying Power
Promotional
Products generate
a 15%-50% greater recall
rate than other major media
PEOPLE AVOID ADVERTISING
Research conducted by
Microsoft and Starcom found
that 10 – 15% of adults between
the ages of 17 and 35 go out of
their way to DODGE traditional
advertising, branding them “Ad
Avoiders”
Stickiness with a lot less clutter
ADVERTISING MEDIA
EXPENDITURESMedia/Method 2007 2008 2009 2010 2011 % ChangeDirect Mail54.8 56.1 44.4 47.8 50.1 4.8Television 46.6 46.3 40.4 45.2 45.1 -0.2Internet 21.1 23.4 22.1 26.0 31.7 21.8Point of Purchase 20.3 19.1 - 23.0 24.2 4.8Cable TV 24.1 21.2 24.4 21.3 22.9 7.8Newspaper 42.2 34.7 24.8 22.6 20.7 -9.2Consumer Magazines 25.5 23.7 19.4 20.1 20.1 0.0Event Marketing Sponsorships - - 12.5 17.2 18.1 5.5Promotional Products 19.4 18.1 15.6 16.6 17.7 7.00Radio 21.3 19.5 16.3 17.3 17.4 1.0Business Magazines 10.7 9.9 7.5 7.4 7.7 3.8Out of Home (billboards) 7.2 7.0 5.8 6.1 6.4 4.9Product Placement (films, tv) - - - 3.8 4.0 5.2Mobile Phone Advertising - < .4 < .5 0.6 1.6 148.9
8
Promotional Products are a sensory medium. Adding your message to a tangible product turns an ordinary message into a marketing experience your audience can smell, taste, see, hear and touch.
Promotional Products ARE Different!
Smellsnice!
Soundsgood!
Looksgreat!Tastes
sweet!
Feelsright!
• Personalized – Highly Targeted!
• Tangible And Long-lasting
• Impact Easily Measured
• Easily Distributed (Human Touch - Viral)
• High Perceived Value
• Complements Other Advertising Media
Many Competitive AdvantagesGot
The Message76.2%
of people can recall
the product, service
and message on their Promotio
nal Product
Promotional Products have the unique ability to BUILD RELATIONSHIPS with staff, prospective employees, vendors, customers and consumers:
• Once you accept the product – we have a relationship. That relationship will continue throughout the useful life of the product.
• Your relationship with most other media begins when you see it and ends when you look away.
Promotional Products Are MemorableLov
e ItMore than
50% of
people have a
favorable impression of an advertiser after
receiving a
Promotional
Product
Do You Remember?
You remember them, and so do others!
Remember
It82.6%
of people can recall
the company and brand on their Promotional Product
• How a raised awareness and money for cancer research?
• That you stood in line to get from the radio station?
• The you use, with the name of your favorite coffee shop where you buy your coffee, tea or latte?
• How about the color PINK?
According to research conducted by PPAI and fielded through MarketTools, Inc. : • More than HALF of consumers have a favorable
impression of the advertiser on a promotional product
• 20% of consumers MAKE A PURCHASE after receiving a promotional product
• 83% of consumers could RECALL an advertiser from a promotional product
• 8 out of 10 people LIKE receiving Promotional Products, while 7 out of 10 people find online advertising annoying
Numbers Don’t LieThumbs Up
83% of
people like
receiving
Promotional
Products
Results speak louder
than words
Thank You!
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