it's all about everyone

It’s all about EVERYONE

Alison WildishHead of Web Services, University of Bath

#CUCOCT08

Should recruiting and selecting Universities have a different approach to the web?

Why am I here?

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Head of Web Services2000-2007

‘New’ University

Vocational

Forward thinking

Centralised inc. web team

Strong commitment to marketing

Emphasis on brand + visual identity

…

Head of Web Services2008 onwards…

Traditional University

Research-led

Conservative

De-centralised exc. web team

Devolved marketing

Emphasis on quality : research output

…

http://www.flickr.com/photos/eole/391960971/sizes/l/

The Edge Hill website… Ingredients:

Lots of management

Strategic approach

Commitment to

quality content

Luxuries:Built team from

scratchForward thinking Senior Management

The changing web: trends

The changing web: trends

The changing web: trends

The changing web: trends

http://www.flickr.com/photos/danjc003/1876117737/

sizes/l/

http://www.flickr.com/photos/ananthnarayan_s/481060575/sizes/l/

The Bath website…

Luxuries:

Great applications

and tools

Ingredients:Devolved managementDiffering approaches

Commitment to lots of content

Multiple sites by multiple areas

No over-arching editorial control

No (central) control over navigation

Opt in approach to visual identity+

=Duplication

Incorrect content

Lack of identity

Poor end-user experience

How can you manage if you don’t manage?

Edge Hill BathCentralised

Editorial control

Strong branding

Strong visual identity

Little e-Administration

Common view to the web

De-centralised

Lack of editorial control

No branding

Inconsistent visual identity

Lots of e-Administration

No common view to the web

WARNING

http://www.flickr.com/photos/89544908@N00/362255640/sizes/o/

Why?Why?

Why?Why?

http://www.flickr.com/photos/pfurlong/279083615/

Step 1: Communicate

Step 2: Go to the top

http://www.flickr.com/photos/winkydo/1318110600/sizes/l/

http://www.flickr.com/photos/winkydo/1318107256/sizes/l/

Step 3: Communication

More

Step 4: Manage

Re-shaping team…

Refined approaches to support

Emphasis on development and marketing/comms

Web Designer

Working with externals to develop ‘online identity’

New

http://www.flickr.com/photos/victornuno/389409283/sizes/l/

NB: Blatanty copied from the matt week idea by Carsonified - http://www.carsonified.com/matt

eProspectu

s

One core re

cord

Tags, XCRI

Publications

Linked with existing systems

Used to create profile pages

Searchable via different routes

News s

yste

m

Extended to

inc.

dept info

Student / Staff channels

Personalised / customised

In liaison with Students Union

http://www.flickr.com/photos/cafemama/708639264/sizes/l/

http://www.flickr.com/photos/cafemama/

Recruiting v’s Selecting

Marketing

Communications

Recruitment

Maximisingresearch

http://www.flickr.com/photos/drb62/419323087/sizes/o/

Dear University,

Do we wish to maximise our research?

Do we want to enhance our reputation?

Do we want more students?

Do we want to give a clear message?

Do we want to give people they information

they want as quickly?

Do we want to meet (and exceed)

expectations?

Yours,

Web Manager

Should we have

different approaches?

http://www.flickr.com/photos/tomhaymes/321292834/sizes/o/

Thanks for listeninga.wildish@bath.ac.uk