iptv
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Internet Protocol Television (IPTV)
Presented by
B. Swaroop Reddy
12011J6077
04/12/2023Department of ECE,JNTUHCEH 2
CONTENTS CONTENT SERVICES IN IP - TV
TRIPLE PLAY
ADVANTAGES OF IPTV
LIMITATIONS OF IPTV
FUTURE OF IPTV
CONCLUSION
REFERENCES
WHAT IS IPTV?
ORIGIN OF IPTV
WHAT IS NOT IPTV?
WHY IPTV?
INTERNET TV & IPTV
IPTV SERVICES
IPTV TRANSMISSION
IPTV ARCHITECTURE
04/12/2023Department of ECE,JNTUHCEH 3
IPTV stands for Internet Protocol Television. It is a digital television services that receives both
TV or multimedia services via Internet connection.
IPTV will provide better quality of service than Internet streaming video.
IPTV has the potential to offer an interactive, customized experience.
What is IPTV?
04/12/2023Department of ECE,JNTUHCEH 4
Origin of IPTVA Triple Play Service
IP-TV
CABLE(VIDEO)MEDIA
TELCO(VOICE)
TELECOM
ISP(DATA)
IT
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What is not IPTV?• Video streaming over internet • Watching TV on your PC (Personal Computer)• IPTV is distinctly different from “Internet Video”
that simply allows users to watch videos
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Why IPTV?• It provides all digital, two way connected,
unlimited channels.• Simple
o EPG (Electronic Program Guide)o PIP (Picture In Picture)o PPV (Pay Per View)
• Personalizedo Parental controlso Account settings
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Internet TV & IPTVInternet TV IPTV
Transport Use general internet Use dedicated, private network
Geographical Reach Can be access from anywhere in the globe
Limited by service provider
Service quality Not guaranteed Guarantees high quality audio and video
Access Mechanism A PC with media player
Set-Top-Box most of the time
Content Generation Use own content Provided by existing TV broadcasters
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IPTV Services
• Live Broadcast• Video-on-Demand (VoD)
o Stored videos are sent to subscribers on requesto Subscribers receive their own copy of the videoo Subscribers can control playback – VCR operation
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• In addition to the two basic broadcast categories, there are three basic fee structures for IPTVo Freeo Subscription
• subscriptions can cost as little as $20 and as much as $120, depending on the number of channels you want.
o Pay Per View• Pay-per-view videos can cost nothing if the site is free, and major
networks generally charge between $3 and $7 for downloads and rentals
04/12/2023Department of ECE,JNTUHCEH 10
IPTV Transmission• Unicast• Multicast
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IPTV Architecture
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Content Services in IP - TV Triple Play
On Demand type Interactive VOD Scheduled Play-out( n-VOD) Scheduled Capture ( n-PVR) Client side Personal Video Recording Pay per View(PPV) Games on Demand Time Shifted TV Others ( Music Download, Music on
Demand, Karaoke on Demand, TV based internet access, caller ID pop up)
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Content Services in IP - TV Triple Play
Interactive type Interactive TV Video Conferencing Interactive Online Network
Gaming Interactive E-Learning Interactive E-Shopping Tele-Medicine
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Content Services in IP - TV Triple Play
Internet and Voice types VoIP Browsing on TV E-mail/SMS/MMS from TV Caller ID Popup
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ADVANTAGES OF IPTV
Traditional TV Distribution IPTV
Proprietary STB lease Proprietary systems Tied to single STB vendor technology
roadmap
Cheaper STB Scale efficiencies and merchant
components will ensure cheaper devices and better availability
Thin client will be embedded in various devices (such as XBox)
Broadcast architecture No 1:1 potential without monumental
upgrade cost Video delivery separate from data Difficult to integrate with Web/PC content
and services.
1:1 communication will enable Targeted custom TV services and
commerce Collection of usage data Simplified integration of IP content and
services (ITV - weather, games, photos, music etc. on TV)
Little or no interoperability TV integrated with broadband home devices
The IP STB is the TV’s gateway to digital music, home videos and photos
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LIMITATIONS OF IPTV• High bandwidth requirement
• Channel change timeo It is the latency of response to requests to change channel,
display an EPG(0.25 seconds)
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• TV set become a all in one box o Replace the PC for entertainment (Limit it for programming,
documenting)o Everything (e-mail reading, FB, answering calls) from TV remote
controller
Future of IPTV
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Conclusion• Advantages
o Triple Playo Interactivityo VoD
• Challengeso High bandwidth requiremento Being compared to traditional TV – the gold
standardo Channel change time
• Still in the early stage, but an important factor in the video market place
04/12/2023Department of ECE,JNTUHCEH 19
REFERENCESWEB REFERENCES:
http://www.faqs.org
http://www.btcpl.net/
http://en.wikipedia.org/wiki/IPTV
http://www.althos.com
http://www.microsoft.com
BOOKS:
Next Generation IPTV Services and Technologies By Gerard O'Driscol
Understanding IPTV By Gilbert Held
04/12/2023Department of ECE,JNTUHCEH 20
Thank You
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